University of Michigan Gupta Family Hackathon: Welcome & Opening


– It is my distinct pleasure
to introduce Sanjay Gupta. He is a U of M alum, he got
his BS here, his Bachelor, he got his MD here, he did
his neurological surgery residence here, go blue! He is also the Associate
Chief of Neurosurgery at Greater Memorial Hospital in Atlanta and assistant professor of neurosurgery at Emory University School of Medicine. Most of you just know him because he’s the CNN Chief Medical Correspondent. You cannot believe just how
many messages I got from friends when I posted on social media
that I was involved with this. It was like, oh we love
that man, oh he’s so great. But personally my first exposure, I’m not from the US, I’m a French citizen
so the accent you hear is between French and German, so my first exposure to Sanjay was when he was a keynote speaker
at the opening of the new Cardiovascular Center
right across the street. I came here to do a post talk
in cardiovascular medicine and boy that new building is amazing and having an illustrious alum as a keynote speaker was great. It is just a great
pleasure to have you here, we are doing this because
we’re passionate about it and we’re thankful that
you share our passion welcome Sanjay Gupta. (audience applauding) – Thank you, good morning everybody. – [Audience Member] Good morning. – I’m really impressed
you’re here so early on a Saturday morning, not sure I would’ve been able to do that when I was a student here, so thank you very much. It’s a great honor for me to be here, I’ve been really looking
forward to this for some time. It’s an idea that we’ve been
thinking about in our family for a while and I’m gonna
share with you today a little bit about the thinking but what I wanted to tell you was that when we think about
this sort of event, the idea of being able to get
together in this disinhibited, unencumbered way to define problems and then maybe even come
up with some solutions is incredibly exciting, we don’t get to do that
sort of thing very often in our lives typically
we’re in fire fighter mode going from one crisis to the next, solving the problem of the moment. As opposed to really being
able to take a step back, being in a room full of smart
people such as yourselves and hopefully coming up
with some brand new ways of looking at the way that
we communicate around issues of health so I’m really excited about it. When I first started doing media I really had no training whatsoever. It’s kind of interesting now
to kind of look back 17 years, I just started doing broadcast
journalism within the world of medicine and health and
there was no specific training for me they just sort
of throw you into it. It’s kind of like being
an intern all over again and I remember early on one
of the shows I was doing was pretty active live show one day and there was a lot of news going on and it also happened to be the birthday of one of my producers who
was on a different floor, in a different part of the
building, talking to me in my ear and they were having a
little birthday celebration and during one of the
commercial breaks they said we really want you to
be in on the festivities so during the live show they
brought me a piece of cake to the set during the commercial break. I was eating it and I was
trying to eat it really fast because I was worried that
we were going to come back out of break and we all started talking, and nobody told me that we were suddenly back live on television and I had a particularly gigantic
piece of cake in my mouth and I kid you not, true story, the segment we were about to
do was on childhood obesity. (audience laughing) Very, very difficult
to come back from that. I think as Diane was talking about there’s no rules really today
in terms of how you think about these health
communication challenges. I think that many of you
may have already come with some ideas, some problem
that you’re wanting to address and we’re certainly very
anxious to hear about those, it could be things like how you handle communications in the
middle of a war zone, it could be transparency
of cost in emergency rooms, it could be the stigma of mental health, whatever it might be, there’s nothing that’s not possible I think when talking about
this story of hackathon. I would tell you to worry
a little bit less about the specific editorial and think more about how some of these communication challenges
will be addressed, how could they be addressed
for the particular issue that you have but how might
that also be translated for other types of issues as well. Think about where we’ve been
with health communications, where we are and try
and imagine a little bit of the future as well, what
will it look like going forward. I think that it’s gonna
look very different. I think that health right
now when people access the healthcare system, it really feels like a black box to them if they can access it at all. It’s something that often
leaves patients disgruntled when they try and actually interface with the healthcare system, it doesn’t need to be that way. I have three girls, they are 12, 10, and nine and I know that the way
that they look at healthcare when they’re my age is
gonna be very different than the way that we do it now. They’re not gonna be picking
up the phone on a Tuesday hoping to get an appointment
for the following week, possibly another appointment
getting their scans, trying to get those over
to another doctor’s office, not sure what any of it means, not sure how much any of it costs, not sure how to translate
what they’ve learned for the people who they love the most. So, that has to change. When I started doing this sort of work I started thinking about
it some 25 years ago just across the street as
a resident in neurosurgery looking at how we
communicated with patients, looking at some of the strengths
and weaknesses of that. I started thinking that clinicians and doctors should have a real
voice in what was happening with our healthcare system at that point and this is in the
mid-90s, and the late 90s. I wanted to make sure
that I wasn’t somebody who was just going to watch
our healthcare system transform but wanted to actually play
a role in that in some way. A couple of years later I went
to work at the White House, primarily as a domestic policy
advisor but also speechwriter and started writing
about a variety of topics related to healthcare. And I remember even at that time as a relatively new doctor and as an even newer speechwriter, I remember thinking
that the stories that we are involved with in a medical setting, in a health setting are
among the most intimate, the most intriguing and
the most important stories that we see anywhere in our society. These things are happening
all the time in hospitals and clinic settings,
anytime someone thinks about healthcare these
are the stories of us, these are the stories of us humans, these are the stories
that tie us all together. One of the first speeches I
had to write was one that was centered around childhood asthma and it was for the First Lady
Hillary Clinton at the time. And with my training I was
focusing on the bio stats, the statistical data, I
was focusing on the path of physiology and none of it
really seemed to just feel like the words that the First
Lady would be talking about. I actually called my wife
Rebecca who’s here today and helped me a lot with this
and I said I’m not getting it, I’m not conveying what happens
to a child who has asthma and I remember it was two,
three o’clock in the morning I was procrastinating
then on writing the speech and she said well how do
you think the child feels, what is the first thing a
child would feel when they suddenly realized they can’t breathe or when they’re starting
to breathe it feels like they’re breathing through a straw, that look of confusion
that comes over their face and then the fear that
comes, that they feel. That was really what I wanted to convey, that’s what the speech
ended up being about and it ended up being above
the fold of the front page of the New York Times the next day. The copy of the paper we still have. But again it’s that intriguing,
intimate part of medicine and health that I wanna make
sure that we don’t forget. You really got to know your audience, you gotta continuously know your audience. When we talk about empathy in medicine, it’s really about putting
yourself in their shoes. Truly really in your head space, in your heart understanding, trying to understand what
they’re really experiencing, if you can do that then I think
that many of the messages, many of the stories, many of the problems you’re trying to work on
today will be come clearer, clearer in terms of the
solutions that might come. There is a huge, huge demand for this sort of knowledge. I’ve been surprised by it in times. We do these special reports on television, we do these special reports online and they are among the most
highly rated reports that we do. People are really, really thirsty for this sort of knowledge. But what’s also amazing
to me is on a given day if we do a story about
Alzheimer’s disease, about half the audience may watch that and switch the channel
because it has no relevance in their lives. There’s no context for it, they’re not dealing with it themselves, their loved one is not dealing with it, they may switch the channel. For the other half of the
audience it will be the most important story they watch that month. So how do you start to stratify, how do you start to actually
be able to target the people who are gonna benefit the most? How do you get the right
person, the right knowledge, at the right place, at the right time? How do you do that? What’s that gonna look like, where does technology play a role in that? I think it’s a really important thing and we’re getting closer
and closer to doing that. If there is value and big
data that we are collecting, we use this term a lot,
if there’s real value in this big data what is it, and how do we use it to
solve some of these problems? Now, when I think about many
of the different stories that I’ve covered over
the years I realize that health is also a big common denominator all across the world
regardless of geography, regardless of gender,
borders, wherever you may live in the world health is
that big common denominator that allows us to have
this common language. It’s a common language when
I go cover conflict in Syria for example I am acutely aware of the fact that there are many
people who can’t identify where Aleppo is on a map, but they do understand what happens when a family is suddenly finding a parade of bombs coming down on their city and what it does to them. What it does to their families, what it does to their well-being, what it does to their hope for the future. Those are things that
are common denominators. So health is that big common denominator. As you think about the problems that you’re trying to solve today, what are those aspects of those problems that actually tie us together. That’s another thing that
I hope you can focus on. A couple years ago, I started thinking about
the world in this way, thinking that we live in
this incredible country, with this incredible healthcare system and yet we do have so much to learn from countries around the world. This past year I spent
about six months traveling around the world going to six countries, learning specifically about
their healthcare systems things that I thought were
very unique about them and that could be translated, verified and then translated to our own systems. And it’s fascinating. What can we learn from other places, other societies and other systems? Those are things I hope you
can think about as well. I’ll give you a quick example, I was in Bolivia last fall, and I went to go live
for a couple of weeks with this indigenous
tribe deep in the middle of the Amazon rainforest. And it was incredible. I mean this was a truly
pre-industrialization, pre-agriculturalization, indigenous tribe. The most mechanical thing
I saw with this tribe was the pulley for a pump
for a well, that was it. Everything else was basically really, truly pre-industrialization. And the reason I was there was
because a group of intrepid researchers who’d been
traveling around the world had deemed this population
called the Tsimane as having the healthiest
hearts in the world. They have virtually no heart disease and that was really remarkable for me. Virtually no heart disease. We spend a billion dollars a day on heart disease in this country and here you have a
tribe, an indigenous tribe with nothing industrial
at all about their society that has virtually no heart disease. How exactly do they do that? It’s a little bit of a long answer and I’m happy to talk to you
if you’re more curious about it but the gist of it is that
you look at the big three with a population like that
the sleep, the activity, and the diet and you get some
insights into their behavior. First of all these pre-industrialization, pre-agriculturalization
tribes you would think, you might have a notion
about what they eat and it will probably be wrong because 70% of what they eat is carbs. There’re eating mostly carbs and it’s because if you’re
a hunter gatherer society you don’t get to go out there and actually count on
getting meat every day or catching fish every day, You’ve got to farm. That’s like putting money in the bank. So 70% of what they eat is carbs, it’s unrefined carbs obviously. They are active certainly. They don’t sit much but
they don’t run much either. Hunters don’t typically
actually run down their prey. They actually just outlast their prey, walking and tracking until
the animal gets tired, and that’s when they come
in with their bow and arrow or their spear and actually catch them. They sleep a lot, about 9:30 to 6:30. And when you don’t have devices
to keep you up all night you go into bed pretty early. I set my tent right in the
middle of this encampment and at about 9:30 at night
I’d start to hear snoring from the various members of
the tribe all over the place. At about 6:30 in the morning
they would wake up to the call and answer of the roosters
off deep in the forest. So they did those things as
part of having the healthiest hearts in the world. But one of the most remarkable things, the secret sauce if you will, was that almost all of them lived with some component of
chronic parasitic infection. They’re infected with parasites
usually at a very young age and they live with those
parasitic infections for their entire lives. And that’s where the
researchers really think the protection comes
against heart disease. So many of the diseases that
we have are immune-mediated. They’re either caused or worsened
by our own immune systems. Having a parasitic
infection seems in some way to modulate those
immune-mediated diseases. I’m not suggesting anyone’s
going to go out there and knowingly expose
yourself to a parasite but you don’t know what we may learn from societies around the world. So I have tried to become much more open-minded in terms of the solutions
and where those solutions may come from as we think
about our healthcare system. In about a month I have
another film coming out all around medicinal marijuana. Something that I knew nothing about until I started trying to learn
as much as I could about it, spent 18 months traveling
around the world, talking to researchers all over the world and something really
extraordinary happened in that I never really believed
there was tremendous value in medicinal marijuana until I started to look at research labs in Israel and in Brazil, look
at labs here in this country that weren’t necessarily
dependent on government funding or beholden to some larger institution and you started to see
some pretty good data, really good data that you could
start to share with people, you could start to really dissect and start to make sense of. And I realized with something
like medicinal marijuana, not only was it a situation where it could help
treat certain maladies, but it was the only thing that could treat certain maladies. And I bring this up only
to say that sometimes as we talk about these issues, we put them in the bucket
of medicine and health, but for me that issue became
one of justice as well. And how do we think
about medicine and health and justice, what’s the interplay there, what’s the access point there because I think it’s really important. I do think of some of these
issues as issues of justice and of morality as well
and I don’t think you need to hit that on the head. It doesn’t need to be on the nose, but I think it should be
on the back of your mind. Again, knowing your audience, knowing this could be as
much moral as a medical issue for them and the issues of justice. You may have seen some
cameras in the room today, part of the reason for
that is we’re right now filming a film for HBO. And we’re traveling
around the country looking at various places, we’re
here in Michigan as well, and the thing that we’re
looking at with this particular film is something that
I was really struck by. And that is that if you
look at every demographic in the developed world since World War II, every demographic in the developed world over the last several decades, you’ll see that they
share something in common. They’ve all increased in life expectancy over the last 70, 80 years. All of them except for one. The only demographic
that has not increased in life expectancy in
the developed world is the white working class
in the United States. The top three causes of
premature death are cirrhosis, typically from alcoholism,
opioid overdose and suicides. These are deaths of desperation. That’s what they’re called. And that’s happening,
that’s happening right now. So much so that it’s actually
decreased the life expectancy overall to some extent or
at least cause it to plateau in certain parts of the United States. These completely self-inflicted
deaths of desperation. So as we talk about the solutions and think about the new technologies and things that are gonna really advance our healthcare system, we cannot ignore the low-hanging fruit, we cannot ignore the impact
of stress on our society and what it’s doing to people
in very, very tragic ways. And these are things that we
could think about as well. When I started doing this sort of work I didn’t have somebody that
I could call on for advice. To figure out what
stories we should pursue, to figure out how exactly we
should pursue those stories. I didn’t have somebody I
could call basically to even figure out how to just organize my life. What day should I be operating, what day should I be doing my work, writing and things like that. I’m hoping selfishly that
some of what comes out of this as well is sort of the genesis of this health communications fellowship. This idea that we can
create a more objective, didactic curriculum
that would teach people how to be healthcare
journalists going forward. Who will those people be, what sort of training should they have, if there was a curriculum for them what should it look like? I’m hoping this is
something that you could pay some attention to and give
us some feedback on as well. It’s a really critical time in healthcare, and I’m about to introduce
somebody to you who I think is one of the real leaders
in health communications, one of the smartest people
I think in this space that I know. And I know a lot of people
and I’m going to introduce you to him in a minute, Jeff Arnold is here, but it is a critical time
in our healthcare system. In a good way, more people
are engaged and thinking about healthcare than I
think they have in the past, certainly over the last 17
years that I’ve been doing this. We know more about what’s going
on with healthcare overall, the healthcare costs and people have a notion
of where they wanted to go. About 5% of the population in this country accounts for 50% of the healthcare costs. 5% accounts for 50% of
the healthcare costs. Think about that for a
second, if that’s the case then you have to ask yourself
do we want to pay more attention to that 5% or not? Because right now you’re in situations in certain states where
funding is being pulled back. Medicaid funding, Federal
entitlement funding overall. If you do that, does it make that 5% even account for even a larger percentage of healthcare cost, does it make their lives tougher lives? How you answer that, how
you approach you that, what’s your perspective
on that will help inform you’re thinking I think about
the healthcare system overall. We know that reaching
that 5% in their homes blood pressure readings,
blood glucose readings, nutritional counseling,
fitness counseling, whatever it may be, can dramatically improve their lives and dramatically lower healthcare costs. Not just for them but for
the country as a whole. That’s true, there’s data that shows that, but there’s the flipside of that is, look, the 95% worrying why
am I paying extra for that 5% to have certain benefits with
regard to their healthcare. Again, how you think about
this, your perspective on this, is something I hope we can talk about, but I think’ll really inform how you approach some
of the problems today. We are doing more than
ever to stave off aging. It’s almost an obsession it seems like with this country now to stave off aging. I go to Silicon Valley,
I’m talking to people all the time there, I was with Bill Gates at
the JP Morgan conference and I was asking him about death and dying and disease ’cause this is
an area he’s been focused on for some time and I said
death is not a curable disease and he said I’m not so sure about that so, I’m not sure what he’s got cooking, but there is no doubt that
people are thinking about technology and staving off aging in all sorts of different ways. We got stories that we have
coming up on this topic that I’ll just share with you quickly because I think they’re so interesting, one of the ones that
we’re gonna be working on for 60 Minutes is on
this idea of something known as electroceuticals. And when you think about trying to treat disease in
this country we’re very used to pharmaceuticals, we’re very
used to using chemicals, and this idea was that had
we really started to define and understand electricity
before we started to understand and define chemistry most of
our therapies would probably come in the form of electroceuticals,
not pharmaceuticals. What are electroceuticals gonna look like, what are these tiny
little electrical devices that are implanted in certain
parts of our body to stimulate everything from the ovaries for
a polycystic ovarian disease to the pancreas for diabetes, that could be the way that we’re looking at our
healthcare system overall and it’s really, really fascinating. But to many people this was an obvious invention that we were
going to at some point be able to actually implant as opposed to giving these more broad chemicals that impact all these different areas of our bodies. Somebody said to me that, if you look at humans and mankind, one of our first inventions was fire. And then pretty soon
after that was the wheel. And people then when they had
the wheel they started to move around and for that they had
bags and they were move their stuff around so you had
wheels and you had these bags which were basically
early forms of luggage. Those are some of the
earliest inventions we had but it was only over the
last 30, 40 years that people actually started to put wheels on luggage. My point is that you may
have these various types of inventions or various
types of technologies that already exists, but you haven’t really
thought about how to pair them in ways that may seem very, very obvious 20, 30 years from now,
so keep that in mind. Medical technology I think
is a little bit different than other forms of technology. It’s a higher bar, it
should be a higher bar. There’s people’s lives really
at stake here and people have to feel very comfortable
with the technology. Even if it makes total sense in your mind, you think well this is
an obvious solution, this is what we’re gonna do. Going back to thinking
about your audience, being empathetic, making
sure that they will also look at this technology and say
I trust it, I believe in it, I’m willing to put my life and the people who I love, their lives into this technology. There’s this guy named Mitch
Hedberg, he was a comedian and sort of this real interesting observer of life and society, and he once said this
interesting thing, he said “I love an escalator. “Because an escalator can never break, “it can only become stairs.” Right? You should never have an out
of order sign on an escalator. It can only become stairs. As you think about this new
technology, the new escalator, what is the stairs part of it as well? What is the thing that if it doesn’t work, if people aren’t comfortable with it, they can still feel like they
could use it in some way. So it’s an important thing
when thinking about medical technology because unless
you get people to adopt it and become comfortable with it, it’s simply not gonna work. There’s this great story, early 1990’s, there’s this guy named Steve Barkley who was driving
through Central California. He gets home and a few days
later he gets this letter in the mail and the letter is a, it’s a ticket. From the Central California
Police Department for speeding. And it was the first time you had these photo enforcement
programs so he had been caught with a photo enforcement program and they got a picture of him
with his hands on the wheel and they sent it to him and
told him how fast he was going and there was a ticket for $45. And it kind of freaked him out. I mean this was almost 30 years ago and that didn’t really happen. This idea of being watched by machines and that was not something
he was comfortable with. So he had this letter
and he has this ticket and it was a picture
and there’d been nobody, no human involved so he thought about it, the ticket was $45, he went inside his house, he took out two twenties and a five, he xeroxed it, and sent that back to
the police department. He was pretty happy with himself. (audience laughing) A few days later he gets
a letter in the mail from the police department and this time it’s a picture of handcuffs. (audience laughing) And he sent the money in. He sent the money in because for him it was finally proof
that there was a human on the other end of this transaction. And I again, just bring up
these stories you can see where I’m going with all
that I’m telling you. There’s a lot of enthusiasm and a lot of inspiration for
changing our healthcare system. No one’s gonna have more of it than me, but still this is a really
special place in our society. We should treat the people
who are gonna be affected by this technology in
a really special way. For them it’s the most important and intimate thing in their lives. So we gotta make sure
that we treat it as such. As I mentioned, Jeff is one of these guys who I think has done this sort of work better
than anybody that I know in our country and I’ve met a lot of these healthcare entrepreneurs
and healthcare innovators. Jeff decided to change I
think our world really, many, many years ago
when he founded WebMD. And it did change the way
that most consumers, patients and potential patients which we all are, could access information and knowledge. Information and knowledge
became different. Information was plentiful, you could get information anywhere. What I think Jeff was trying to do and Web MD did was transformed
that into knowledge, which was contextualized information, something that was more directly relevant to a person’s life. He also added a lot of wait
time too to doctors visits ’cause patients would always walk in with the sheets of paper now from WebMD so thank you for that. Over the last few years now,
he’s been working with this company called Sharecare that
he founded and I’ve asked him today to come talk a
little bit about Sharecare. What he’s decided to do with Sharecare, why he founded it and the sort of platform of what this could do
for individuals’ lives. There’s a lot there, I’m
hoping that I can ask him a few questions about it afterward. I don’t want to steal his thunder but please warmly welcome Jeff Arnold. (audience applauding) – I think we just need
to switch the input here and we’ll be good. Oh there we go, perfect. I can’t tell you how many times in my career the AV hasn’t worked. (audience members chattering) Yeah exactly (laughing) a few
tap dancing here and there. So, I really appreciate
having the opportunity to come to talk today about
folks that are passionate in health communications and
thanks Rebecca and Sanjay for doing this and Don
Whaley who’s our president, who I’ve worked with since 1998 for making the track as well. When I was thinking
about what to talk about for 20 minutes or so, I was thinking that folks that would come to something like this are probably very similar to the people that I’ve worked with in the
past at WebMD or at Sharecare and so I thought I would talk
to you more as like colleagues or peers of what are some
strategies that we could have together to be successful
in health communications. So maybe I thought I’d start
with just kind of a few kind of key learnings that I’ve
had over the last 20 years. Back in 1994 the first business
that I started was a heart monitoring company. And we had this little monitor that was like an American Express card that you’d put up against your chest and it would record EKGs when
people were having symptoms, and the problem that
solved was people that have these transient arrhythmias
would go to the doctor and they’d say hey my
heart’s doing X Y and Z and it was like bringing
your car into the mechanic and when you’re there in the
shop the car is not making that problem and then you
drive three blocks away and you hear it again. So we started this little
business and built this monitor and like many of us I’m very
enamored with technology but what I learned early on
in my career in healthcare was it’s not about the technology, it’s about building a
relationship with the patient. And if you were able
to build a relationship with the patient, you were able to get compliance, and if you got compliance you got results, and if you got results
you got used more often. And so kind of at a very early
age kind of realizing that this is not just high-tech it’s also as Sanjay said high touch as well. WebMD we started in 1998
and the goal with WebMD was that now health had a homepage that for the first time people could get information in other places beyond just their physician. But the idea with health having a homepage is we realized that healthcare
was very fragmented. There was all these pieces and parts that were kind
of littered everywhere, and we wanted to know how
could we bring it together so patients and providers
could better collaborate. It was a little early on then. We realized that just
giving information to people in scale not from their doctors was gonna take a little time to digest. After WebMD had a company
called How Stuff Works that we sold to Discovery Channel, and that idea was all about
as Google was emerging how do you become kind
of the sister to search and as people typed in
keywords, how hybrid cars work or how artificial hearts
work would show up. Again that was about
making the complex simple. How do you take something
like a hybrid car and explain it to somebody
who is considering buying one. 2010 rolls around and I’m
working at Discovery Channel with Don I think that was the
first real job I’d ever had and I get a call from the CEO and he says we’re doing a
network with Oprah Winfrey and something with Dr. Oz and they want to get on the phone with you and brainstorm digital health. And so I get on the call and get asked the question
if you could start WebMD over a decade later, how would you do it? And I kind of took a step back and there’s this website
that you can go to, I don’t know if many of ya’ll
are familiar with it anymore but it’s called the Wayback Machine and Amazon actually owns it
you can type in like WebMD, 1999 or eBay 2000 or whatever it may be. And so I’m on the phone call with them and I’m on the Wayback
Machine and Don was with me and I’m looking at it and I’m
like wow this doesn’t feel like it’s changed that much
in the last ten years as we’re still kind of operating in
web 1.0 but there’s been all these engagement strategies that emerged, I mean look how much time people are spending in
places like Facebook. But thought I don’t see
patients and doctors going to Facebook to collaborate, but what I do see is is consumerism in healthcare starting to take shape. I see smartphones becoming more pervasive. But I feel like there’s
a real need to humanize this technology so as we go forward instead of there being a WebMD, how could my doctor become their own WebMD and how could people go beyond
just getting information. So we start Sharecare in 2010 and it’s been a pretty exciting ride. We now have about 2,600
employees that are working on health communication strategies. Data scientists are based in Berlin, Medical informatics people
are based in Vermont, we have nurses in Nashville, medical record people in California, all kind of striving to
be able to figure out not too dissimilar to
how health has a homepage but how do you get all
your health in one place. Starting to look at areas
like financial services and thinking I don’t have 12 apps on my phone to manage my money, why would I have 12 apps on
my phone to manage my health. We’ve raised 370 million
dollars in the last five years for Sharecare and the reason
I bring that point up to you is as you’re might be considering a career in health communications, this a career that is
gonna be well-funded. There’s billions of dollars
currently going into digital health as investors
are looking at this is the last sector to be disrupted, right. So if Airbnb can disrupt hospitality and Uber can disrupt transportation, how are we gonna disrupt healthcare and begin to deal with
our health in similar ways that we deal with all
other areas of our life. I was prepping yesterday for
something I have to do in DC in about a month and we
are on this phone call and the theme of the
conversation was disrupt or be disrupted. So you’re either gonna
be the one who disrupts, or if you don’t get on board
you’re gonna be the one that gets disrupted and
I thought about that and I said you know what
we believe at Sharecare is there’s a little bit
of a middle road there, and I think Sanjay alluded
to that a bit as well that you can be disruptive and
hopefully I’ll give you a few ideas today that that
we think are disruptive, but at the same time you
don’t have to disenfranchise and so what we try to do at
Sharecare has really become the digital ally of
the big health systems, of the providers, of the health plans, of the self-insured employers, and so as we went out and we raised capital to put
all your health in one place in the spirit of being disruptive
but not disenfranchised, we said we need to start to get partners that can take us from the living room, to the exam room, to the workplace. So we started off in the living room and we got Oprah and Dr. Oz and Discovery Channel and
Sony and Hearst to become an investor because we wanted
to get into people’s homes and talk to ’em about what the
future of healthcare can be. We then said we also need to
be a leader in connected care. If Uber can connect a
patient and a driver, why can’t Sharecare or
someone like Sharecare connect a patient and a provider. So we went and got health systems all over the country
to invest in Sharecare. The largest for profit is
a hospital system call HCA and one of the largest
not-for-profits based here in Michigan, Trinity Health. But really starting to try to understand how is
connected care gonna involve and then lastly the last couple years we’ve been working with
trying to understand who pays for healthcare. So how do we get the big health plans, the Blue Cross Blue Shields
and the big employers involved as they’re the ones paying for healthcare. On the bottom is kind
of getting key clients. Back to kind of building
digital allies so we’ve been getting big self-insured
employers, big health plans and big health systems
on board with Sharecare. So every day that I wake
up to those 2,600 people, I think of them as our hackers. And so what we try to do
is to give these folks a framework of what to hack off of. And so instead of just
starting to develop ideas for the sake of developing ideas, for us we’ve got kind of eight
key themes that we work on. Number one is, how do we help members
understand their health? Number two is, how do we increase engagement with healthy members? Number three is how do we
improve health outcomes for members with health risk, so how do we prevent health risk escalation and reduce health
risk through behavior change. Number four as we try to
get people that need disease management and condition
management into programs. Number five is we work on
strategies using technologies to close gaps in care, are people having their colonoscopies, are they having their mammograms. We try to reduce ER
utilization when appropriate. We try to optimize physician
networks so think of that as almost like a match.com. How do you get the right patient to the right provider at the right time, and lastly we try to curve pharmacy spend and help people be more adherent and more compliant to their
medications at the same time. So if I was talking to my 400 developers, this is what we talk about. So if you’re gonna bring
an idea to the table for a problem that we’re trying to solve, talk to me about which one of these eight buckets that it falls into. And then what we do is we
try to build capabilities off of those eight key objectives. And so I thought I’d highlight
a few of the capabilities that we’ve developed as it
relates to health communications. So the first one is is when
you onboard onto Sharecare which 60 million people have done, the first thing that you do
is you take the RealAge test. And so what the RealAge test is, which 45 million people have taken, is it tells you what your body
age is not your calendar age, and so what makes an interesting
for audience like today is prior to a RealAge test
what they’d call that was a health risk assessment, and nobody ever wants to
take an HRA (laughing) right? So very few people take it. Every company tries to get
their employees to do it, but we called it a RealAge test and said wouldn’t you like to know what your body age is
not your calendar age. I would say it had to be evidence base but we found that this is a
great way to get people to take that really first important
step which is learning about their lifestyle and medical history. The second area is all
around data-driven dialogue. And so as you think about
health communications, where my thinking has evolved
over the last 20 years is gone from a one size fits all, which is kind of what
I think the WebMD was. We could all go to WebMD
and you can look up diabetes to a very personalized experience. So in Sharecare we’ve made 30,000 videos, we’ve built the taxonomy
out from allergies to women’s health, we
recruited 40,000 subject matter experts, we’ve answered
500,000 of the most frequently asked questions in Google and then we present that
knowledge based on your real age. So no two content
experiences are the same. So think about if I was giving
each one of you a health magazine that every page was
completely tailored for you. The third area is all
around tracking, right? So as wearables have taken off and I’m sure many of y’all have Fitbit’s and have tried other things, we said there has to be a way that we can think of tracking differently, so not just 10,000 steps, not sure what the impact
would be for me over time, but how can I look at
this more holistically. So we did some work with our scientists and we said what are the 12
items that most influence your RealAge and we
found it was your stress, it was your diet, it was your
activity, it was your sleep, in some cases it was your medications and we said everyday
what you should try to do is to flip eight of those
12 items into the green. And if you flip it you get a green day. And a green day is like a bitcoin. It’s a wellness currency
that you can exchange back to make yourself younger or your employer or your health plan can give
you financial incentives. So it might be a reduction in your co-pay, it might be a tax free dollar, or what we’re finding with
millennials is they wanna turn their green days in for experiences. It could be a local experience with Airbnb or it could be a trip to some destination. So some more kind of health
communication areas that we’ve been focused on that I
think are really exciting is all around this area of coaching. So today at Sharecare we have
750 nurses that we employ. And we use these nurses as coaches to help people with there
diabetes or their COPD, but what we’ve been doing over
the last year is investing tens of millions of dollars and trying to reinvent how disease management
has been done in the past, and the way we approached it is we said if Siri was your coach or
if Alexa was your coach how would Siri do it, right? Today it’s done where I’ve
got nurses in call centers that are dialing on the phone
all day trying to get people to pick up to talk about why they smoke or how they’re doing on their diet and we said in the future that
should all be asynchronous. So it should be built into the app and there should be chatbots
that are evidence-based and the phone should be
giving the system all the intelligence it needs
around that person’s behavior to be able to coach them 24/7. And then once a week be able
to check in with a live person to see how things are going. And so our goal is last year
we made ten million phone calls to members, people, employers and health plans that have
enrolled with Sharecare, and our goal is to go from ten
million phone calls last year to one million phone calls this year, but take those ten million
touches that previously were done through the phone, up to a hundred million
digital encounters. And so drive down the number
of physical phone calls, drive up the number of
engagements by ten times. The third area is all around
working with providers to figure out how do physicians
start to prescribe digital tools at the frequency that
they prescribe medications. And so there’s a lot of work
being done right now as how the doctors prescribe programs,
digitally, care plans, etc. And then lastly an area I
thought I would throw in here ’cause if I was sitting in
the hackathon this might be something I would be thinking about is pharmacy spend is not
sustainable in our country, and there’s also a major
problem with compliance. And so we’re trying to get
our hands around four areas. How do we help people understand
that their drugs are safe, how do we make sure
that they’re effective, how do we get users the best price, and how do we make it as
convenient as possible. So one of the cool things that
we’re doing with technology is outside of reminding somebody
to take their medication or refill it when the time is right, we ping 67,000 pharmacies real time and we bring back to the person
based on their health plan where they can get the cheapest
price for their medication. And then you know these
technologies that we’re working on today are changing so fast. And so, we’re real passionate
about frictionless technology, so think of the smartphone as potentially the greatest healing device
that we’ve ever seen. It’s packed with so much technology. It has accelerometers, it has GPS, it’s got your social graph. How do you start to take
all that data off the phone to start to tell somebody
about their health? So we bought a company in
Germany that looks at voice. And voice we know it as Alexa and Siri, but from a medical standpoint your voice is made up of a fractal pattern. And your fractal pattern in your voice is an emotional thumbprint. Think of it almost like
an emotional selfie, and when you talk on the phone
you can take an algorithm against your fractal pattern and you can tell somebody
what their stress level is. So I hang up the phone with Don and it says I was productive,
I was anxious or I was calm, and then me being self aware of my actual stress, not my perceived stress by itself helps me to change behavior and so it gets people really
engaged in their health and one of the big goals that we have with health communications is how do we go from episodic to every day, so the WebMD I used it in an episodic way. I only went there when I was sick. What we’re trying to do with Sharecare, with all your health in one place and being on the phone, is trying to get you using it every day. But to do that, to
educate people in masses sometimes you have to use
unconventional ways to get them to think differently. So when the presidential
debates were going on, how we wanted to show people how the voice technology works so I thought
I’d put this little clip in here just so you could visualize it. – [Trump] Thousands of
jobs, leaving Michigan, leaving Ohio, they’re all leaving and we can’t allow it to happen anymore. As far as child care is concerned and so many other things I
think Henry and I agree on that. We probably disagree a
little bit as to numbers and amounts and what we’re going to do but perhaps we’ll be
talking about that later. But we have to stop our jobs
from being stolen from us. We have to stop our
companies from leaving the– – So so many just amazing technologies that are coming to the forefront
with facial recognition, with pressure that you put on
the phone to measure stress, to using voice, but what I love about it is people open the app on average
five out of seven days, and not to look up necessarily
their insurance information but their tracking their phone
calls with their spouses, with their co-workers
and doing other things. And one of the other things
that I’ve kind of learned doing this for a long time is
we’re all at different places in our health journey, and so it’s real important to be part of platforms not point solutions and being able to have enough
capabilities that meet people at different places in
their journey so they stay with the applications long-term. Another area of innovation
I thought y’all would be interested in is all around augmented reality and virtual reality, and so we’re big believers
in visual health. So if a picture could
say a thousand words, what could virtual reality do? And how could we together start
to develop consumer-driven electronic medical records. So not an electronic medical record that was built for billing, but was built for knowledge
around patient education. So we have been building
out the Google Maps of the human body. So how do you take every
organ, every disease, every therapy and start
to visualize this all as a representation of you, and so I thought I’d kind of maybe inspire you of what we think
the future of virtual reality is gonna look like for consumers as it relates to their own health. (gentle music) (upbeat music) Okay, so, we’ve talked about
kind of what’ve we learned in the past, with WebMD
it’s not just a technology, it’s about building
relationships with WebMD, it was about trust, with Sharecare it’s all
your health in one place. If you’re gonna build capabilities try to build it within a framework. We discussed kind of the eight that are important to Sharecare. Then how do you take things
like health risk assessments, make it more interesting by
packaging it as a RealAge, but that I think the real common theme throughout all of this and Sanjay talked about big data, is how do you put data to work. And so one of the products that
we’ve developed at Sharecare as we partnered with Gallup and you guys all know the Gallup poll and we created the Gallup
Sharecare well being index, and every day, five days a
week, for the last eight years we make phone calls to
zip codes asking questions about people’s health, and so that we could create an index to be on the pulse of
America’s well-being. And then we put out reports constantly. We just named the
healthiest city in America, it was Naples Florida. We just named the healthiest
state, North Dakota, if you can believe that. And so (laughing) North
Dakota got the healthiest but the reason we use this
back to a key objective is like we wanna have data about
America’s health real time so that we can compare to Sharecare. So if people in Detroit are on Sharecare, are they healthier than the people that live in their zip codes. And so there’s a always a
purpose to how we look at data and relate it back to a business. And then what else we think
it is really important is community health. And so not only do you have high tech and high touch but you also have to change your environment
to change your health. And so I thought I’d leave
you with just two examples of community health, it might inspire you in
a couple different ways. One is about a year ago, Don and myself went down and met with the governor of Georgia where we live and basically presented
the Gallup Sharecare well-being index to the governor, and said Atlanta ranks 83rd as a city, Georgia ranks 31st as a state, and we went through the different stats and we said how in the next
three years could we go from number 31 to a top ten state and how could we go from
number 83 to a top 50 city. So the governor said well
I can start by enrolling my 640,000 employees into the platform. I’ve got 200,000 public school teachers and police officers and firefighters and so that was step one. Then step two is we said we have to talk to these employees as consumers, which I think is another
really interesting concept that Sharecare focuses on is, instead of building applications
that say I’m a hospital, what am I going to do for the patient or I’m a health plan what am
I going to do for the member or I’m an employer what am I
going to do for the employee, we think of it as the consumer. Is the person is a consumer, and sometimes our patient, an employee and a health plan member, and the consumer should own the data, the hospital shouldn’t own the data or the PBM shouldn’t own the data and the person should
control the permissions. They decide who they share the data with. And by doing that you
build trust with the user and they’ll engage in
their health more often, but you have to be able
to convey that message and so the NBA last year started
putting logos on jerseys. So Disney did the Orlando
Magic, GE did the Boston Celtics and we went to the Atlanta Hawks and said we don’t want to be
an advertiser on your jersey, we want to create a movement in an effort to make
Georgia a top ten state. And so the Hawks agreed to
Sharecare to be that partner and then this is how this feels to a fan. – [Video] The Hawks and Sharecare teaming up as we commit. Sharecare (mumbles). Join the movement at hawks.com/sharecare. – And then it’s what’s been
great about it is the way that we fill the Hawks game is as users earn green
days inside the app, then they get free
tickets to the Hawks game. And so one game we’ll take teachers, another game we’ll take firefighters, another game will take police officers, and it’s been a really exciting kind of building the movement. Starts with data, where do we rank, takes leadership, we got our governor, and then it takes critical mass, right? How do you start to get
thousands and thousands and hundreds of thousands and millions of people to participate? My personal favorite
project that we’ve been working on for the last year is Hawaii. Not just because I like
going to Hawaii (laughing) but we found a really
innovative CEO in Hawaii that runs the Blue Cross Blue Shield there and they’ve got about 70%
market share and they said we wanna be the first state
that rolls out Sharecare, and we’re gonna buy Sharecare
for all 1.2 million people of Hawaii across all eight islands, and this was the first time
that we are able to deploy something that we own
called the Blue Zones. And so as I mentioned earlier
we love the high-tech, we love the high touch but we also believe you have to change in your environment to change your health. So we have a platform
that was on the cover of National Geographic in November, and the title is “What Is Happiness?” And we partnered with a gentleman who traveled around the world and he studied places that
had the most Centurions that were living past a
hundred and still thriving, and he built a cookbook that
said these are the common attributes that any community
if they showed signs of readiness could adopt. And so Hawaii now has
eight Blue Zones going and that’s where you invest
in people, places and policy and I thought I would kind of show you what Sharecare looks like across the state when you start to include grocery stores and other places where people live. (upbeat music) – [Video] Hawaii is the closest distance (mumbles). (upbeat music plays) – So what’s fun about that is in June we asked everybody in
Maui to download Sharecare and there was 6700 golden
tickets in the app, kind of like a Willy Wonka, and if you had the golden
ticket then you got to come hear Oprah for free for two hours and it was amazing it
was like a U2 concert. Like so many people kind of showed up. And Sanjay was kind enough to help us in Hawaii educate physicians, and it takes a village to
do these types of things. So Doctor Oz is at community events, Sanjay is helping physicians
understand what consumerism and healthcare can be so they
don’t push back like they did when the information
came into the exam room in 1998 from WebMD, and then it takes somebody like Oprah to kind of really take it to another level which is really drive mass awareness and I’ll end you with with
social because I know y’all are more familiar than social then I am but social is another
very powerful mechanism. It has a lot of negative connotations and Sanjay and I were talking prior that we’re the no vacation nation, that we used to take 20
days of vacation a year and now it’s down to 16 days, we’re constantly connected, we’ve got lots of stress in our life and that’s why we use technologies like the voice to detect that. But social is also a really powerful way to Sharecare and that’s how we utilize it. We’ve got 12 million followers and social and what we try to do is we try
to find people like yourself that are building amazing
digital health solutions that can crack the code to problems that
existed for a very long time and get those solutions to the people that need ’em the most, and inspire that next
generation of hackers to build the solutions for
ideas that we haven’t even dreamed of yet. And thank you very much and good luck over the next couple days. (audience applauding) Data, right so that’s where you bring in and we ingest all your medical
claims, your pharmacy claims, your lab claims, your medical
claims, medical records. So last year we extracted
three million medical records from hospitals and reported
that into the platform and lastly to your question is the social determinants of health data. So we work with a
company called LexisNexis and with the user’s permission
we bring in 14,000 sources of data on you. So have you had a life-changing event, have you moved, has your income changed, all those things so that we
can run through our machine learning protocols to figure
out how to talk to you in the most personalized
way in your timeline. And so that’s a big area for us and it’s a great question, and it helps our partners kind
of refine their strategies as well so why isn’t somebody getting to the doctor’s office, maybe they don’t have transportation. Why is somebody not
taking their medications, maybe they can’t afford ’em. And so we’re trying to
constantly factor that into the algorithms to figure out how to get people healthier. But it’s a very good question. – [Diane] Question in the front? – [Senaida] Hi, my name is Senaida, I’m a University of Michigan freshman. My question is for both of you, as health communication moves forward and we kind of extend the
reach of healthcare beyond just healthcare institutions, I guess I’m curious about how do you think health communication, what challenges you’ve faced with health communication and … keeping up with like HIPAA compliance and other privacy regulations? I guess I see that as one
of the biggest challenges with health communications
so how have you kind of overcome this challenge
with promoting your company? – Well for us it’s all about user consent. So when you put the consumer first and you say the consumer owns the data, it’s not the other third-party, that goes a long way. You have to first, you have
to give the consumer control of the data, that’s a big step. Two is you have to build
trust with the user so they feel comfortable with engaging and adding to the data source, Obviously how you protect the data is really important long-term, and so you have to build
blockchain type strategies where you distribute the
data in multiple places so if you ever got hacked
it’d be really difficult for somebody put the
picture back together. But I think the big broad answer is the big opportunity in
consumer driven healthcare, is user consent because the user controls the data, not some third-party. – [Diane] Guida do we have
a question in the back? – [Guida] Yeah, right here, we’ll take two more questions.
– Then after that the person with the Nissan hat, and I think we’ll end
it there with questions. – [Audience Member] This is for Dr. Gupta, you mentioned today and yesterday something about a health
journalism fellowship, I was wondering how that
relates to this hackathon and can talk more about it. Thank you. – Yeah, that’s a, can you hear me okay? That’s a great question. We started thinking about the
Health Journalism Fellowship it was a, as I mentioned in large part, because there really
isn’t something like this that exists right now, and what we’re talking about
is a really nascent area, a new area of journalism. And because of some of the challenges that I had, sort of starting off, I thought that it was
almost like an obligation to try and create something like this. But knowing full well
that I wasn’t sure exactly what form it would take, what it would look like, what people really wanted as they were going into, if they were pursuing a career in health journalism. But the other part of it, and this sort of came
over the last few months, was this idea that there’s all sorts of great ideas out there, that unless you have a Jeff
Arnold to help support you or you have a really
great home institution, you can’t always get those ideas funded, you can’t always find
people who are like minded, and they wanna work on
these things with you, and that is part of where the
hackathon sort of came from, the idea of actually getting
people like this together, coming up with those ideas and hopefully at some point
the Fellowship is a place where people could start to
really work on these ideas. So a hackathon first to start recruiting some of these ideas, hearing from all of you directly and then hopefully transforming
that into something that’s more permanent that
lives here at the University and can be a place that
health journalist really go to start learning how
to do this sort of work. – Last question over there. – [Audience Member] Jeff, is there an API we can use for Sharecare? – That’s a really good question. So we’ve acquired 11 companies, and when we started first
saying how do we treat these companies we’re acquiring as
if they were third parties and give them the SDK’s and
the API’s to be able to develop in this platform, and so we wanted to get really good ourselves so that we could
come to somebody like you and say here are the analytics,
here’s the authoring tools, here’s the AI, I can bring
you consumer consent, I can tell you how many diabetics I have, now let’s go innovate faster
than we ever have before. But we think we’re about maybe a year before we’ll broadly distribute that. But what Sanjay and
I’ve been talking about is as this program matures, it is a great opportunity
to create a living lab. Right so to be able to come when maybe next year to this and say, here is I’ve got 50
million people that have consented to be part of
this hackathon living lab, here are the authoring
tools, here’s the analytics, here’s the AI, what could
we develop and deploy and get feed back from real time. And imagine the implications
for public health and other things if you
could go from big data to real-time intervention. And so that’s something that we’re hopeful that might be able to
happen over the next year. – [Diane] All right, thank you very much. (audience applauding) All right, I hope you’re
all super inspired. I’m inspired. I don’t know if you saw I
took notes because there’s definitely a couple of interesting topics that came out of the keynotes, so if you can’t come up
with anything I’m ready. But I’m quite sure that you can. And so let me talk to
you a little bit about how this is going to work. I also want you to know that if you didn’t understand half of the answer that Jeff just gave because that’s very IT
specific, that’s fine. At a hackathon like this we
expect a great mix of people. People who know about IT, people who know about communication, people who know about health and people who know
about other stuff, maybe. Every single one of us has
been a patient at some point, everyone of us has loved ones who have been patients at some point. You are in this room
because you are passionate, because you care about this, and so if somebody says
something you don’t understand by all means ask questions. So we’re going to go into the how-to. How does a hackathon work? I saw the hands earlier, there were a lot of people for whom this is their first hackathon. Well you’re in for a treat. This is one of the better hackathons I can tell you that. (laughs) And so how does a hackathon work? We don’t assign you teams, you form teams and that’s in part where those balloons come in. Those are pretty nifty, and basically, what we want to do is give you the opportunity to form teams around things you’re passionate about, problems you’re passionate about, with people who are passionate
about the same things, and ideally with people
who have different skills. And so there’s not a one,
two, one, two, one, two how we assign you to teams, you do that yourself. And that is part of the magic and a little bit of the
messiness of hackathons. So this is where it gets magical and messy at the same time. What I want you to keep in mind
is really to be open-minded, it’s a yes, and mindset, not a but that was my idea, I really wanted that,
you just took my idea. This is a collaborative space. And so there’s also different ways to tackle the same problem. So be collaborative. We can learn more from each
other than fighting each other. So how does this look? I think I want to make sure
that you know the judging criteria before I have you like
come up and pitch problems. They are on the website so
you can always look that up but we’re looking at most
creative, most pragmatic, highest potential for impact
and best presentation. On the housekeeping side I want you to wear your
name tags at all time, I’m wearing mine and I
want you to wear yours. That just tells us that
you’re part of this event. There are people working in this building and this is a science building, I used to work pretty close to here and so scientists come in at
all hours and that’s great, but we want people who
are part of this event to be part of this event. So, think about problems. You may have walked in with
an interesting problem, and so we’re about to go
into pitching problems. what does that look like? It looks like, we will have in a minute, have people get up and form lines. You can see there are two microphones. so we will have people form lines on both sides of the stage. You will get 30 seconds. And that’s stressful and I get it, but imagine if everyone in this room got to pitch for five minutes. We would never end with it. So you get 30 seconds and we
are tight on those 30 seconds. And the way it looks is you come up, you say hi my name is Diane, I get a number, I’m pretty much, I’m holding up a piece of paper, it doesn’t have anything on it, but what you get is a
sticker with a number on it. Say number one. So I’m number one, number two, number three, number four. You pick a balloon. If you don’t pick a
balloon within five seconds one of our friendly team members will help you pick that balloon. That balloon will have a number on it. Now we wanna be efficient, we wanna be mindful of your time, and so this is a little bit of chaos and a little bit of tough love. But that’s how that goes. And so you get a number, you can make a comment
about your balloon or not it will have the number on it. It will make it easier to find each other, because after you’ve heard all the pitches you want to find that human that had that really interesting pitch. And you may not remember
that my name is Diane and that’s perfectly fine, because I’m wearing number five on me, and I’m holding a balloon. Say number five happens to be the one with the cute little frog, well then number five is on the frog and number five is on me, you can find me. So looks like this. My name’s Diane, I’m number five, little cute frog here. And the problem that I’m
really interested in, very inspired by by some of the speeches is if we’re talking about suicide, those deaths of despair, I want to tackle the fact that at the moment of taking
action of committing suicide, people are incredibly lonely. Is there a way to connect them with somebody who cares
at that exact moment and prevent suicide. So the name is Diane, number five, little froggy, suicide prevention. Moves off stage and types in my name, my contact information, right and left see there’s friendly people waving at computers. So you don’t walk away with that balloon immediately you walk to a computer. And if you came from the right you walk to the right computer, if you came from the left you
walk to the left computer. You type in your name, your number, in a couple of words that
thing you just talked about, because as you move around and maybe you just went to the bathroom and I can’t find you, but I’m really interested
in hearing more about that idea of yours. So if you sit in the
audience you take notes, or you try and remember
the face or the balloon. I when I go to a hackathon, take notes. At the very least I write
down number five suicide, and then after that we have basically a mix and mingle period. Consider it speed dating, right, you walk out to the woman
with the number five and say okay so how do
you want to tackle that, very interesting thought, I’m really passionate about
suicide prevention as well. And we talk to each other, and you might feel hmm, Diane and I, I’m not feeling it and that’s fine. You don’t have to form a team with me, with me specifically not at all anyway, I’m not hacking, I’m trying to be your
MC and organizing here. But you don’t have to
form a team with somebody you don’t feel you’re
gonna not get along with. This is how teams form, it is organically and it takes a little bit of time. And so that’s how that goes, and the reason there are
the balloons is because practically forming teams
in here gets crowded. You can just after we’re all
done with all of our pitches, for the mixing and mingling
you can walk outside and basically with your balloon stand somewhere along
a wall or at a table, and if you decided that
maybe I was number five but actually I like
problem number 17 better, I’m not tied to number five, I can just put number five down somewhere and say you know what I
actually want to do number 17. That’s fine as well,
somebody else can take over. So that is the logistics, I’m going to walk through it one more time just more briefly. So everyone who wants to pitch, in my experience that’s usually a quarter to half of the people, every one of you who wants
to pitch gets to pitch. You form lines up to those microphones, some come from the right
some come from the left. As you line up you get a
number and you get a balloon. You get to pick but if
you don’t pick quickly somebody will help you pick. And you make your 30 second pitch. If you run over those 30 seconds I will politely start clapping and I have wonderful helpers
who will help me clap. So if we’re clapping obviously it’s because we liked your pitch, but it’s also because your time is done and so you don’t get to talk longer, you walk of stage. And so as you walk off stage you walk to the computer where people will help
you input your stuff. You ideally type yourself, but so we will have a little bit of a back log because it takes
time for you to think about what your email address,
your phone number is and what your pitch is, but so I hope you have, those who want to pitch, have crystallized the thought so they can pitch it in 30 seconds. I want to ask whether this was clear, so I’m ready for questions
as in I didn’t get that, how does that work? And after that I will welcome people to start lining up. Any questions as to procedure? Rita. – [Rita] So everyone,
after all the (mumbles) We all stay in here until
all the pitches are done? – Yes. – [Rita] And then we’ll be
released to the lobby area where the actual team forming begins? – That’s exactly right, I’ll repeat that just in
case the sound didn’t carry. So we stay here. You listen to others peoples pitches because maybe you heard
one that you really like, but who knows the next one might be the one you’re really passionate about. We stay here until we’re
done with all the pitches. Even if you just pitched you
can sit down or stick around, stick around until all
the pitches are done. After that, spread out, talk to each other. We basically ask you that you don’t bring food in here, lunch will be served at noon, we assume you’ll start forming teams, plopping down at the seats anywhere, they’re all open for you to work, this entire atrium is open. And start forming teams and
working on that solution. One of the things I want to say is the solution can be anything. We talked about IT based solutions, we talked about powerful visual solutions. So that can be a drawing, that can be a video, whatever you can imagine. It can be a business model, it can be a service, practically though communication
takes so many forms, we want your creativity
as to how it can work. This is about healthcare communication. If you’re addressing
healthcare communication, as far as I’m concerned
you can make a clay figure. My problem is asking you how
can your clay figure scale so that it can reach a lot of people, but surprise me. So I see a question back
there just be real loud, I will convey it to the rest of the room. – [Audience Member] Is there
a good size for the team? – Yes, great question. My recommendation, and that’s based on other people doing
research on hackathons, is a good size for a team
is about five people, but I have seen one people teams. If nobody else likes your idea and you’re passionate about it, you should absolutely work on it. I have seen teams of 12 people, but you may spend a long time agreeing on what you’re going to do and how you’re going to do it. There’s also research
at hackathons that shows that diversity of teams matter. You all have little stickers, I actually didn’t put any of my secret super powers on my one, but you have stickers and
those are to help you identify skills that you have and
skills that somebody else have. They’re also great conversation starters. Get a diverse team, diverse in skills, diverse in age, diverse in whatever it is. Diverse teams do better. Other questions? – [Audience Member] When we go out into the atrium is it okay
to move things around, move furniture around? – Good question there as well. Is it allowed to move furniture around. Fire Marshal’s orders, do not block exits. So you will see there
are lines on the floor. You can move your chairs,
you can move some things, you cannot move some
of the big structures, don’t do that. However you are able
to plug in your laptop, you can use all of the
resources that are there. At all times there will be people at the front desk to help you, we will have mentors come in, we’re here to help you
in any way shape or form. Don’t move things into fire lanes. That will get us kicked out of here and that would be too sad. Go ahead. – [Audience Member] How
many times (mumbles)? – You pitch the same problem once, however if you have five
problems that you’d really like to tackle in your head that’s great. Eventually you will only
be able to be on one team, but maybe other teams will pick up the problems you want to pitch. I have seen people come
back five times in a row, and we are perfectly fine with that. Yes? – [Audience Member] We just
have 40 balloons, so you know. – That’s right, well, but if we run out of balloons that is a great problem to have, then you’ll just get a number. And we’ll make sure that we
have your contact information. So, if there are more that
40 problems, wonderful. We want good problems so
that you can pick the problem you’re most passionate about to work on. Yes? – [Audience Member] Will
there be an opportunity for us to watch the basketball game tonight here? (laughing) – I’m glad you asked. The question was, the question was will there be an opportunity
to watch the basketball game? Absolutely valid question. So you are an adult and I cannot, (laughs) and I mean that you are all adults. I’m not your mother and your
organizers are not your mother. You can do pretty much
whatever you’d like. If you look at some of
the spaces we have here where you can plug in your laptop, some of those TV’s are large
enough for a group of people to congregate around. We are currently not planning on having a screening say like in here, because we actually want
you to spend your time thinking about health communication. However I understand that we
all work in different ways and so you might work very
well watching basketball, I wouldn’t work very
well watching basketball but you get to do what you
do best the way you do best. However, we have a code of conduct, the code of conduct is on the website and so that in part entails don’t bother other people. And so that means if it gets too loud and other people can’t think
about health communication, then I hope somebody
will come and talk to us. So if anything at all happens during this this event that
makes you feel uncomfortable, come talk to somebody in a yellow shirt. And uncomfortable has many
different variants and flavors. We want this to be a
welcoming event to everybody, and so I just segwayed your
question about basketball into code of conduct but so the short answer is by all means watch the game, we’re not going to stop you. Even if you had to leave to go to a bar because you can see it better in a bar, that’s, you know, we cannot keep you. But we hope that you are passionate about what’s going on here. That you actually wanna spend your time doing the best you possibly can. And so some people will go home and sleep, some people will not go home and sleep. You should do, all of you should do, what’s best for you. Hackathons always have some people who work through the night, and some people who don’t. But we want you back tomorrow morning for breakfast because … A lot of brains humming in unison are not just a cool sight to behold, but they inspire each other. And we have mentors here to help you think through your problems. Rita. – [Rita] And I’ll just
say we will be flexible if there’s a really high demand we can screen it in here, because other people really
wanted the whole quiet (mumbles) we’ll do our best to make that happen. – So we are flexible
organizers, it’s a hackathon. Hackathons are messy. And basically we can work with you. So whatever it is that is on your mind, come talk to your organizers. We want this to be as awesome
for you as we envisioned it. There are questions way in the back, I’m not sure if I’ll be able
to hear you, just shout. – [Audience Member] (mumbles)
like pre determined rooms? – So there are no predefined
groups for hacking. – [Audience Member] Rooms. – Rules, oh thank you
very much for clarifying. Are there rules for hacking, I heard it. – Rooms.
– Rooms! (laughing) Well this is where I reveal my personal challenge of being a tad hard of hearing. So rooms, I heard. So no separate rooms. You can use the entire atrium and the couches around, so it’s all open space. You can call dibs on some
tables with your team, but there are no separate rooms. Everything happens either in here or out there in the omen atrium. All right. I think there’s a question there. – [Audience Member] Are there
any available data (mumbles)? – Are there any available datasets? We as your organizers have not sourced and curated datasets. I’m going to say this is mostly a communication hackathon, and so if you, if you can find available datasets out there, that’s part of your work this weekend, but the importance and the
emphasis is on communication, not necessarily on large datasets. So no, short answer’s no, we
don’t have datasets for you. – [Rita] One more point,
only on this floor. No other access to the other floors. – That’s right, no roaming
around through the building. Theoretically you shouldn’t even be able to get into other other
parts of the building, if you by accident can, then don’t. (laughing) All right. I think we are good to go on pitches, so I want you to come up
everybody who wants to pitch. Remember 30 seconds, and line up here. We will have two microphones. – [Rita] So one and two. – So we have, all right, we have number two here. I think number one is
coming up there hold on, just hold on let number one go first and I want to make sure
these people have balloons. All right this is the messy part, you don’t have a balloon yet and you don’t have a balloon yet and you don’t have a balloon yet. Grab a balloon that you
like, grab a balloon. All right I’m going to
give people a second to kind of line up, grab balloons. This is the fun part, all right. Is number one ready are you number one? Very good I would like you
to put that number one on you so that we can see it while you talk. All right and then is number two, I want number two. Ariel, put the number two on you and the other number two on the balloon. Same thing goes for, so I want the number one to go first and she is about ready. When she’s done with her 30 seconds you go next so we go
number one, two, three in that order. All right. And you can step up to this microphone because when she’s done with
her 30 seconds you’re up. All right, so I want to be able to see my timekeepers, very good. Just because 30 seconds and to be fair to everybody I wanna make sure that everybody goes 30 seconds. And we are ready to go, first pitch. – Who here has heard of ACES? Tennis aces, curdling
aces, hardware store Aces. No, I’m talking about Adverse
Childhood Experiences. One of the strongest predictors
of poor health in adulthood, mental health and physical
health, diabetes, depression, suicide attempts etcetera and
these are experiences you have as a child and of course also
as an adult that plays a role. What I want to know is, how can we do a better job
in primary care for adults, that’s what I am, I’m a primary care physician
for adults asking about, listening to, hearing about, adverse childhood or adult experiences that have such a huge impact.
(clapping) – Thank you. And make sure you enter your name, make sure you enter your
name into a computer. Don’t walk away, number one, don’t walk away, walk to a computer. Thank you very much, number two. – Hello everyone. Actually nowadays we
have like war everywhere, and people hold up in the camp having black information and unfortunately they are unliteracy. So why we didn’t work together
to create a curriculum from different backgrounds,
from different skills, to help them a little bit
through the social media or having like a black
form that help them. They facing like diseases,
they can’t like enter school and they stuck in the camp so we should do something about them thanks a lot. – All right, walk to a computer, walk to the computer. Number three. – Okay, small-scale, the Michigan Department of
Health and Human Services requires local health departments to conduct vision screenings in children beginning in preschool and at two-year intervals
until ninth grade. When a student fails
this screening a parent or guardian receives a letter
stating that the child needs a comprehensive eye
exam with an optometrist or an ophthalmologist. Parents don’t always trust
the validity of screenings and may not understand the risks of undiagnosed vision problems. While some local health
departments actively follow up with these parents, there is no statewide
required checking system. Better communication with parents and schools could improve the rate at which these at-risk
children receive care. – All right, walk to a computer thank you. Go ahead. – Hi my name is Harsha, number four. One of the leading causes
of death in this country is heart disease and
oftentimes you’ll be lucky if there’s someone there when
you experience heart failure. I propose using wearable
technology to recognize when a person is about to experience some form of heart failure
or heart abnormality and alert EMT or First Responders to get to that patient in time to reduce the amount of time that it takes for them to get to the hospital to get care, and therefore increase
their survival rate. Thank you. – All right, walk to a computer. – My name’s Matt, I’m number five. So 1980’s Don Swanson connected two despaired topics, Raynaud’s phenomena and fish oil. It was all about blood viscosity. It was written in different journals. Let me tell you something. Keywords are dead, and we are all about findings. We’re a technology
platform based on graph. We connect findings,
ideas, we connect people. We do this by understanding
findings through similarities, sentiments and synonyms. I found, you found, we found. We’re gonna find some
stuff, join me thanks. – [Diane] All right. – Hi, I’d be interested in creating a game that’s aimed at increasing
compliance of kids that have diabetes type one or things like that that don’t want to take their medications now that their parents aren’t
scheduling it for them, so the game would be
like you would get coins every time you did it and you would be trying to reach a level, and try to beat people around you and it would be motivating
instead of taking a pill, going for a walk, things like that. – All right. I wanna say well done teams for actually really being in the, don’t walk away number six, computer. For really being within those 30 seconds, well done everybody, keep going, thank you. – Hi everyone, my name is Stephanie. I got my BA in psychology here I’m getting my Master’s in Health Informatics and I’m
interested in combining those two and looking into
psychology and mental health and trying to improve physician and patient communication
in that area to improve overall emotional health in the US. And I’m lucky number 13. – [Diane] All right, put
that number on yourself and your balloon and type it in. – Hello my name is Soneida, I am interested in preventive healthcare. Over the years I’ve noticed there is a gap between Americans, particularly young people, and preventive healthcare
services like annual physicals, blood tests, eye exams, things that can prevent disease and I think this is
particularly concerning because it’s these tests five, 10, 15 years down the line that are gonna be the difference between the diagnosis of hypertension and heart failure. They are gonna be the difference between a diagnosis of
stage one malignant cancer or stage four and I want–
(clapping) – All right, thank you. Walk to a computer, walk to a computer. – Good morning, my name
is Doctor Lisa Bachrose, I’m assistant professor of Public Health at U of M Flint, and I’m also a member of
Latinos United for Flint. I’ve been very impacted
by the water crisis and specifically I’m interested in increasing crisis communications to marginalized populations
that don’t have say Spanish-language TV or radio and so we’re not able to disseminate crisis communication quickly, so working with marginalized populations, so non-English dominant,
as well as people– (clapping) – [Diane] Thank you. – Hi so what I’m interested
in is information gaps. So you don’t know what you don’t know and I wanna help people that don’t know how to go about seeking health services, or connecting with people
that maybe struggling with similar conditions, and some reasons people don’t
wanna go out of their way to look for services are stigma, lack of health insurance, not having money to afford it. So I wanna find ways to connect people depending on health conditions
and health interests by also acknowledging constraints such as a tight schedule, not having transportation so
only providing services nearby, things like that, thank you. – All right. – Hi, I’m Judy, I’m number eleven. In Michigan opioid overdoses actually kill more people than car deaths or gun violence which is very shocking. I’m very interested in
communicating how to see what an overdose or prevent an overdose and to give the information
out to loved ones and people who are
concerned about the person before they actually die, so thank you. – All right. And others you’re welcome to clap too. – Hi my name is Eric Anderson, I’m number twelve, I’ve got The Angry Birds balloon. I come from a journalism background and I have a Master’s
in health communication and I feel like there is
some great quality writing being done in the health
communications field but it’s not being out there, it’s not being put out there as much as say the anthologies
in sports writing or fiction or poetry are. If you’ve ever been inspired by a piece of health communication come to me, we can write about why we
think that it’s inspiring, why we think it’s educational and why we think it’s important
for other people to know what lessons could be taken from those. We can put together our current anthology. – All right. – Hi I’m Mina, I’m a
strawberry, balloon (laughing). Trust between clinicians and
patients is built from dialogue and clear communication, but has dropped over
the past several decades with technology like
patient portals and EMR. Those could be better designed. What channels can we
develop to build, develop and even rebuild trust between
stakeholders like patients, providers, institutions and
even entire Health Systems? – All right. – Hi my name is Sonali and I’m a burger and I wanna do an
informative app on veganism. Basically a lot of
people are becoming vegan for environmental and health reasons but it’s very easy not
to get the nutrients you need when you’re vegan. So I want to create an app that
kind of provides supplements or like fixings to make
sure vegans stay healthy like the rest of us. – All right. Make sure you walk to the computer. – Hi there, I’m Eric N, 15, I often watch doctors take care of Elmo although when Elmo goes home he’s confused and sort of is lost and
doesn’t know what to do and what I’d like to do is address the problem of when Elmo goes home, building that relationship
with his physician so he’s not as confused when he goes home. – Number sixteen. I think we were missing out on a balloon but do come up there you go. Perfect. – Hello, I would like to work on, I’m Bridget, I’m the frog. I would like to work on the
issue of keeping people’s motivation high and making
sure they comply with their doctor’s orders when they
have chronic health conditions and ensure that they can
optimize their health outcomes without losing motivation in the process. – All right. Walk to a computer. – Hi everyone I’m a
medical student from Ohio, graduated from here in 2014, I’m number 17. What I’m trying to do is create
a trivia app that targets health literacy in teenagers. I want to reward them with like gift cards and target topics like
mental health, diet, exercise, health and obesity. Thank you. – Hi I’m Vivia I’m number 18, I just want to know how my baby is doing is a common response we received while interviewing parents of
patients in the neonatal ICU. Parents are bombarded with a
lot of different information by providers rounding throughout the day. I want to develop a method, a dashboard probably that communicates this accurate critical
healthcare information to parents in this time of stress, so that it alleviate that stress and helps them participate proactively in the child’s care arrangement. – Number 18. I’m missing number 19,
is there no number 19? – Let’s swap places. Hi I’m Joan I’m with Snoopy. My interest is survivorship
for cancer patients. I might go with Elmo as well because there’s a lot
of confusion once people finish active cancer treatment. In the US alone there are about
16 million cancer survivors. The numbers are increasing
due to treatments, but to keep them informed of what they personally
can do for their care in terms of nutrition,
diet, exercise, self-care, social support, stress management are all important topics
that many patients– (clapping) – All right, 20. – Hi everyone I’m Olly, I’m interested in. So we’re all raising
awareness on like medicine, like how people deal
with their conditions, but what’s more important is
like how that data is gathered, what goes into that data, what information gets released
when people do studies just to raise awareness so
people can be maybe more willing to participate in studies
to sort of get people more understanding of like the
big data movement in medicine and sort of how like that’s
how the data’s processed and how it’s dealt with. – All right. – Hi my name’s Jenn, I’m with the Halloween balloon. So I have seen all these
applications about the patients versus the doctor. But I think the missing part
is doctor to doctor support. So I want to have some applications for communication between
doctors like junior doctors can get support from the veterans or more experienced doctors, and doctors can ask questions, doctor can give a doctor a kudos. All sorts of things, so, just an application between– (clapping) – Hello everyone my name is Veesh, I’m a pre-medical student studying global supply
chain and the visual arts. So one of the challenges
in treating patients is discovering the unknown. The things that are unspoken, the feelings that are suppressed
and the various situations that people are going through when they have a health condition. My question is how do we
push to find the unspoken, is it art, is it technology, how do we improve the patient experience? – All right. – Hi I’m Janet and I’m passionate about dissemination of accurate and really valuable
healthcare and knowledge. We love technology because it’s fast, it develops, it’s responsive, people across the world contribute. Academic medicine research
is still sometimes an asylum no matter how much we try. There have to be ways, the cycle of getting
valuable research findings out there into practices, still way too slow. How do we get out there to all the stakeholders much faster in a way that’s effective and consumable. I’m interested in all
kinds of interfaces– (clapping) – Thank you. – I’m Connor, 24, race car, and we all use like social media Instagram, Snapchat, Facebook. Well I’m interested in doing something to facilitate
social interactions with senior citizens. So whether it’s an online platform or something that spans
like phone calls, letters, in-person meet-ups. Just something to get them talking, communicating and staying connected. – Go over to the computer. – Hi everyone my name is Akhmed. I am interested in hacking around the disproportionate prevalence of asthma. Specifically in the city of Detroit, but also abroad in the
state of Michigan as well. 15% of adults in the city of Detroit have been diagnosed with asthma, that translates to over 100,000 people. I understand that there are
a number of driven factors that contribute to this prevalence, however we do have the technology, we understand the common gene variants that exists with the prevalence of asthma. We also have the biotechnology
to kind of sense air quality. So I kind of wanted to
create and integrated and focused approach towards this asthma problem. Thank you. I’m number 25. – Do we have a number 26? All right, well in that case we’ll go 27. – My name is Quinn, I’m a data scientist, data ad tech for University of Michigan health system. I’m very impressed with the Sharecare app, so my hackathon idea is to invite you guys to download this app, as a health professional, as a data scientist, as designers, give critique and feedback to this app. Thank you. – You’re up. – Hi my name’s Andrew and I’m one of the vascular
surgery fellows here. I hate writing notes. In terms of daily progress notes it has a wide variety
of reasons to do them but part of it is conveying
information with patients. A lot of patients have no idea what’s going on with them today. I envision a Twitter style
app that is basically limited to the hospital intranet and
has displays within the rooms so the patients know do I have a study that needs to get done today, which doctor is gonna see me and what sort of the plan
in 40 characters or less. – All right. Especially as the teams that were going out of numbered order, please say your number, that’s going to be helpful
to the folks in the room. – 28. – All right. – Hi everyone my name is Aaliyah, I’m in the Health
Informatics program here. I am number 39, and I’m a zebra. And I’m very interested in enhancing patient-provider relationships, specifically how do we empower patients and provide them with the tools to ask the right questions during visits, and also how do we enable providers to provide to patients
specific relevant information because there are so many times
that you go to the hospital and the provider’s paying more attention to the ER chart instead of you. So how do we rebuild that trust and better that relationship. Thank you. – I want number 30 to come up, and I would like the
people to ideally stay in the lower 30s at first, just so that we can go
reasonably in order. So we’ve got 30, if there is a 31 over there or a lower thirties I think
I saw some 31 over there, I wanna try and wrangle you. If there is a 32 on my side I’ll take you otherwise
we’ve got 34 lined up. Look at each other’s numbers, that’s why I asked you to
kind of put them on you so that I can see you more easily. Thank you, we got 30. – Hi I’m back again, I’m also passionate about waste. And waste in healthcare
is particularly concerning because these resources save lives, and I want to create a
platform where institutions, nonprofits, any all stakeholders
can report their excess resources, biological
products, biomedical products or research equipment, and we can also create a logistic system to get it to where we need it. In the country where there’s
a war zone or here in America, and also to use that data for to predict where and when these resources
are going to be needed. So if you join me I’m number 30. – Thank you, all right, 31. – Hi I’m Elena, I’m number 31. Oh, sorry. And I have the baseball, and my target audience is young women in low-income areas, who don’t know who to talk to or where to go in case of
domestic violence, rape, incest and even unplanned pregnancy. They might not have any resources or have anyone to trust, and they maybe don’t have transportation, don’t wanna inform the the police. So I wanna find a way that they can find the resources in healthcare that they need. And there’s a Planned Parenthood app that’s really important, but you might not have a
Planned Parenthood near you and need to find resources. – All right. We don’t have a 32, so we’re just gonna do
33 now and after that 34. Just walk to the computer, thank you. Oh, we got 26. – Oh sorry, yeah. Hi, I’m Yumi, I’m number 26, I’m a teaching the
students about statistics. I want to come up with an app so we can share the family-based
medical information. So on the individual level your father or your uncle develop
diabetes in their forties, may be a strong signal for
your health conditions. And on the community, on
the whole sincerity level I think it would help us
to understand which gene or which living have this. Strongly associate with certain disease. – All right. 33 and then after that 34. Come on up 34. – Hi everyone, I’m Sammy, I’m number 33, I have this colorful little toucan here. I would love to use virtual
reality to create like tours and guidance for healthcare treatments and treatment facilities. And so by doing this you can reduce patient anxiety and make
medical care a little bit less scary so more people are actually likely to seek out treatment and
be less anxious during it. Thank you. – All right. – 34, ER doc. In the midst of one of
the worst flu seasons in recent memory, I saw a patient in the ER a few weeks ago really sick with the flu, and I asked him whether
he had his flu shot and he answers “Doc, that’s fake.” With the 24-hour news cycle
and concerns for fake news we need the Policy Informant Network consisting of physicians, other
clinicians, key stakeholders and policy thinkers in order
to write scientifically based pieces that we can
disseminate across the country to inform the communities of the impact of health policy changes.
– Thank you. – What number are you? – I’m number 37. So there are many
barriers to communication between physicians and
families with patients with mental illness. How can doctors and families
have transparent and actual communication while
protecting patient privacy? How can patients who may lack
awareness of their condition be held accountable by doctors and family to adhere to medication. And how can we use technology to address some of these problems? Some things to consider, thank you. – All right. We’re going to do number 36 and 38 right after each other. – Hi I’m Piru, I’m
number 36, I’m the fish. My challenge or concern is
it’s been great listening to everyone here with these apps and all the technology that we have, I spent the last 20
years working in Detroit with a patient population
that may not necessarily have access to a mobile phone, they use a lot of burner
phones and things like that. So the Sharecare app really
addresses a lot of the things that I was interested
in hacking this week, but my concern now is if, I’d like to put a team together to help come up with new ways to get to people who don’t
have access to mobile devices. – Thank you. All right, go ahead. – Hello again, my number is 38. Even though I dislike the soccer. so I’m just gonna say that you may hear that (mumbles) nowadays over like sport for students,
female specifically. But lots of times my friend
said it’s way expensive just to join these kind of clubs. So I think that’s why
we didn’t come up with like an app over like exercise, enjoying like neighborhood
and do some walk. There is no ban for walking. Like start from this way. So I think that’s, So, I just ask you if you can join me to like
provide some of exercises. – Thank you. Go ahead. – Hi everyone my name is Justin, I’m an engineer at Toyota, I’m number 41, fireworks. I’m about diet, I’d like to empower you to
actually accurately monitor your own health by
tracking the ins-and-outs of your digestive tract using technology. And use this as a preventative way to actually monitor your
own health accurately and at your own pace. – All right. I think 42 is on the other side. All right. I also want the more
introverts to start lining up. I know that it’s often taking some time to get everybody out, but if you have an idea and
you haven’t heard it yet I want you to come down here. Go ahead 42. – Hi guys my name is Molly, I’m a health communication
Master’s student at MSU. I’m number 42, the magician. And I’m interested in general, I don’t have a specific idea but addressing this idea of
front medical office staff as a barrier to access to care. So many times recommendations change and I think this is a key group that’s left out of those Communications, and they’re the front line and gatekeepers with the patients. So I wanna look at that. – All right. This is where I let a little
bit of a silence fall, that’s just because there’s always people who think oh my idea is not so good, maybe I don’t wanna pitch it, hmm. And so I’m waiting for you. If that’s you, I’m waiting for you. There are no bad ideas, there are no bad problems. So I’m perfectly happy to
wait for a couple of seconds until some people decide like, maybe I should pitch this. There’s something you heard in one of the keynotes yesterday or so. And if not that is perfectly
acceptable as well. But oh see, Elise has one. It’s open to staff right, go for it. – On behalf of Menal
Patel how is the best way to communicate and encourage people to use their health insurance coverage? We spend a great deal of
energy getting people enrolled in health insurance plans, but how can we communicate and encourage people to actually
use that health insurance. It’s easy to get people to
sign up for a credit card and use it right away so how
can we change the insurance navigation system to work the same way. – All right. Other problems that people
would like to pitch. Oh, see there. Kera’s getting a balloon. That’s a nice balloon too, excellent. Give some of you a chance
whether you’ve heard a problem you were interested in, make your top list of problems of people you want to talk to in a second. Kera. – I’m going to the (mumbles) mic. (laughing) So this was contributed by Sarah Pascoli who’s one of our congenital
heart doctors here at U of M, she wants to know how to
communicate complex hospital and practitioner outcomes and
quality data to the public. There’s a growing movement
related to public reporting of this kind of data, and that we wanna steer people toward high performance centers, or incentivize people to
improve their performance if they’re at a low performing center, but we don’t know how to
get all that out to people. So she would like to
encourage a group to form, I won’t be able to be part of that team, but to tackle this issue. – Is the number on the balloon? Very good, excellent. – What number is on it? – [Staff] 44. – 44. – You’re 44. There we go, perfect. Other problems. And you should see the
room full of balloons. If you’re sitting in the front look back, it is fun. – [Audience Member] I have a question, (mumbles) all 44)? – So these go straight into a Google Doc, and we were at this point not planning on putting them on the screen but what we were going to do is, hopefully everybody took notes. If you can’t find the human that pitch that problem or
you can’t see the balloon, then come and talk to one of us, we will help you. That was the better plan because we want you to go outside. We don’t want you to be in here, we want you to go outside
and talk to each other. Go ahead. One more, one second. Go ahead. – [Rita] For the people
who end up having trouble finding a group then
we’re happy to help them. – Yes. (Rita mumbles) we are happy to facilitate. Just because I know that people come in all sizes and shapes, and that means that some
of you are more introverted and might not enjoy
talking to other people, that’s perfectly fine. If you want any type of help or you have any type of questions, find one of us. We’re here to help you. That said if you’re fine
just talking to each other and don’t need our help, that’s good too. I saw two questions, one was over there. – [Audience Member] (mumbles)
I didn’t take good notes. – No, you were supposed
to take good notes. You can come and talk to
us and we will help you, talk you through it, but I told you ahead of time. And so there’s a little bit of structure. That said we are happy to help you. Other questions? – [Audience Member] Sorry
do we have a hashtag? – Yes we do have a hashtag, I’m so glad you asked. And I’m going to look at mine it’s GFH. like Gupta Family Hackathon 18. GFH18. That’s the hashtag for the event and thank you by all means, social media the heck out of this. Other questions or comments. Very good, so what I want you all to do is to go outside, do we have one late comer pitch? Very good, by all means, get a number, do we still have a balloon
for this young man? And if we don’t that’s fine. That just means we’ve run out of balloons. Fabulous. – So I don’t have a number, – And I don’t have a balloon.
– 30 seconds, timers? – [Organizer] We’ll give you a number. [Diane] We’ll give you a number, and what team? What number is he getting? – 45. – 45.
– I have a green phone, so I’ll hold this up. – [Diane] 45 with a green phone. – So there’s a tremendous
amount of food waste in this country, and I’d like to address that. Oftentimes food gets thrown
away through restaurants, even at home and there
are kind of food banks, but I think there is not as connected as they could be or should be. So if that’s passion to you and you’re interested, green phone. – [Diane] What’s your name? – My name is David. – Excellent, thank you
and there is the number. Put that on your sweater if you will. – [David] 45. – Just put 45 on your shirt
that would be super helpful. All right. Do anybody want to follow his example and say there’s something
that wasn’t talked about that I really wanna pitch. Going once. Going twice. Oh see, see, now hold on. There’s somebody else
coming, well done you. Some of those problems come out late and often those are some
really awesome problems that we need to talk about. So this will be number 46, I’m sure. And I think there’s a 47
right behind her, very good. – Hi I’m Bree, I’m 46 I have no balloon, a lot of patient safety issues arise due to patient misidentification, so patients will come into the system and have multiple medical records, or patients will be
mixed up in the system. A lot of places are moving toward biometrics to prevent this, but patients don’t really trust a palm and finger scanners yet, so what can we do to make patients more interested in using this technology that could be helpful to them? – All right. Put the sticker with
the number on your shirt and make sure that you type
the problem into the computer so that we can find you
because you’re balloonless. Come on up. – Hi everyone my name is Robert Keenaghan, and one of the ideas I had was just sorta to combine
into what everybody else is working on and maybe the
Sharecare Network to help combine outpatient
volunteers with patients that need that kind of help, either that’s to grant readmissions, or to help with their
socialization if they’re alone, or to help them get to the hospital but with somebody that they know and trust or that maybe shares their interests. – All right, thank you. And make sure you type
it into the computer. Any other last minute
pitches before I tell you to all get the heck out of here and start mingling out in the atrium? Going once, ooh, there we go. See, there’s always a couple of people that come out at the last moment, that’s just how that goes. Hackathons people. So and there’s a number for you, and it’s gonna be 48. And don’t run away afterwards, I want you to type it into a computer. – Okay, for sure. So my number is 48. I’m interested in
infertility in women of color and also mental health, so. Particularly about panic
and anxiety attacks and also Suicide Prevention. So, if you want to do that. – 48, all right. Put a sticker on yourself, type it in the computer.

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