History of Siri

Hey guys it’s Greg with Apple Explained,
and today we’re taking a look at the History of Siri. Remember Siri being introduced on stage alongside
the iPhone 4s? It was an incredible moment that impressed not only the audience but also
tech critics like Walt Mossberg who called it a standout feature of the 4s. But Siri
didn’t evolve as quickly as most expected and now the same people who were praising
Siri back in 2011 are now asking why Siri seems so dumb! What went wrong with Siri and
how did it fall so far behind its competition? Well the answer can be found in examining
the path Siri has been on since its development back in 2005. You may not have known this, but Siri wasn’t
made by Apple. It was built by the SRI International Artificial Intelligence Center and they made
it available as an app on the iOS app store in 2010. The signature voice for Siri was
provided by voice actress Susan Bennett, and there were also British and Australian voices
available for Siri provided by Jon Briggs and Karen Jacobson. After the Siri app had been live for two months,
Apple acquired the company and integrated the voice assistant into the iPhone 4s. Apple
then removed the Siri app and limited the feature to the 4s even though the app had
supported the iPhone 4. It was clear Apple used Siri as the new shiny feature to entice
customers to upgrade their devices, but we know the feature could’ve been made available
for at least the iPhone 4 since Troughton-Smith, working with an anonymous partner, managed
to hack Siri and enabled it to run on the iPhone 4 and iPod Touch. Apple later included
Siri on the iPod Touch and iPad in 2012, the Apple TV in 2015, and the Mac in 2016. Other tech companies jumped into the AI market
with more than half a dozen Siri-like services launched in 2012 alone. Samsung debuted S-Voice,
a voice-controlled assistant. Nuance, a provider of speech recognition software, released a
“Siri for apps” called Nina. Startups Evi and Maluuba each released virtual assistant
apps. IBM began working on adapting Watson into a turbo-charged Siri that could help
physicians, farmers, Wall Street traders and students. And Google followed Siri with its
own conversational assistant, Google Now. The early versions of these voice assistants
often performed worse than Siri and this positioned Apple as a leader in the industry. But this
changed. And it was because of a difficult decision Apple made that no other company
embraced. Apple decided that they would not collect data on the inquiries users made with
Siri. They kept as much data on the local device as possible, and if inquiries needed
to be sent to the cloud, Apple stripped the request of any reference to the User ID and
assigned it a random request ID. It was then encrypted and sent up to the cloud for more
voice recognition to identify the words, and for natural language processing to understand
the meaning and serve an appropriate response. This is the same process Siri uses today and
it’s a major reason why Apple lost its dominance in the AI market. Apple’s competitors like
like Google and Facebook became more creative and aggressive about leveraging user data
and cloud computing to make their assistants more and more helpful. This came with the
benefit of a smarter voice assistant, but turned their customers into products whose
information would be sold to the highest bidder. After all, they’re advertising companies
which means monetizing user data is their primary source of revenue. Apple, on the other
hand, enjoys earning about 75% of their revenue from hardware and is in a much better position
to pass up the opportunity to monetize their users data. But the way these tech companies were handling
user data wasn’t fully understood until recently with the Cambridge Analytica incident,
so from the users point of view, Siri’s progress appeared to be pretty stagnant compared
to Google Now, Amazon Alexa, and Microsoft Cortana. This contributed to an opinion in
the tech community that Apple was losing its ability to innovate. Even the Wall Street
Journal wrote, “Apple is playing catch-up in a product category it invented, increasing
worries about whether the technology giant has lost some of its innovation edge.” With
this mounting pressure from customers, journalists, and competitors, Apple could have easily caved
and began mining user data like every other company. But they held strong to their belief
that customer data should remain private. But this position didn’t stop Apple from
making improvements to Siri. A year after its introduction, iOS 6 brought several new
features. It could understand and answer sports related questions. You could simply speak
to Siri and get game schedules, scores, player info and team records. Siri supported baseball,
basketball, football, soccer and hockey including a number of sports leagues. This is also when
Siri’s AI engine became really good at understanding comparison inquiries like “who’s
taller LeBron or Kobe,” and respond with the right answer. Along with sports, Siri also gained the ability
to understand movie related questions. By tapping into Rotten Tomatoes’ database,
Siri could now display movie reviews and ratings. She could also supply movie listings based
on location or showtime. Requesting information about a particular
movie also became possible. Movie information was presented in a neat card that aggregated
all relevant information, and organized them into a compact view. It included awards,
cast members, ratings and trailers. You could even ask Siri to play a trailer, which launched
in the movie player. It also gained a number of new restaurant
specific features. You could find restaurants based on cuisine, price, location and ratings.
Integration with Yelp and Open Table were also added, so you could see reviews, ratings,
and photos of restaurants within Siri, and if you liked a place you could tell Siri to
take you in to the OpenTable app to make a reservation. It was integrated with Facebook and Twitter
so you could use Siri to quickly post a status update. And the ability to open apps with
Siri was also included. A year later, iOS 7 introduced even more changes
to Siri. The most noticeable improvement was the user interface. It took over the entire
screen rather than sliding up from the bottom and occupying only a portion of the display.
“What can I help you with?” appeared when Siri was activated, and a new waveform ran
along the bottom to give users a visual cue when Siri was listening. Another major change was Apple’s decision
to ditch Google in favor of Bing for web searches. But you could still access Google with Siri
by saying “search google” before an inquiry. A common problem for Siri at the time was
it’s struggle with requests for trivial information, an area where its competition
began to excel. Apple tried to remedy this by integrating Wikipedia with Siri, but it
was a clumsy solution since it only worked with general inquiries and the user had to
search for information themselves on the Wikipedia page instead of Siri providing a specific
answer. iOS 7 also gave Siri the ability to adjust
certain system settings like airplane mode, bluetooth, screen brightness, and do not disturb
mode. Apple also introduced a new male voice for Siri and made the female voice more clear
and natural. iOS 8 introduced the popular “hey siri”
voice command so you could summon Siri handsfree. It was also integrated with Shazam so you
could identify a song without opening the app by asking Siri, “what’s this song.”
Another interesting capability was purchasing iTunes content with Siri. In iOS 9 contextual awareness was the biggest
updated made. If you asked Siri to remind you to do something while looking at a message
you’ve received, Siri would understand what you meant and add the event. Siri also became
more aware of location, so a very specific reminder like “Call mom when I get in the
car” was possible. Siri’s smarts was brought to the search window with Siri Suggestions
which included a list of people you speak with often, apps you might want to use depending
on the time of day, nearby venues like restaurants and gas stations, and relevant news. This
section was also contextually aware and offered different content based on the time of day. With the announcement of iOS 10 in 2016, Apple
opened up third-party developer access to Siri through a dedicated API that restricted
usage of Siri to engaging with third-party messaging apps, payment apps, ride-sharing
apps, and Internet calling apps. In iOS 11 Apple gave Siri improved male and
female voices that were designed to more closely mimic natural human speech. Apple said Siri’s
new voice options were powered by deep learning for better pronunciation and a more expressive
voice. It also got a new user interface and could translate phrases from English to Chinese,
French, German, Italian, and Spanish, with more languages to come. Siri also began using
on-device learning to understand more about your preferences and interests to better anticipate
what you might want next. And it would sync that information across all your Apple devices
so the Siri experience was the same regardless of what product you were using. Despite these consistent updates Siri has
received over the years, it’s still lagging behind the competition today and has lots
of room for improvement. Norman Winarsky, one of the creators of Siri,
recently spoke about its current state, how far the personal assistant has come, and how
much different it is now than what he originally envisioned. According to Winarsky, Siri was
originally meant to be a virtual travel and entertainment concierge. The idea was if you needed something done
related to these areas, Siri would take care of it for you. So if you showed up at the
airport and your flight was delayed, then Siri would automatically work on finding you
a different flight. And if that didn’t work, Siri would find you a nearby hotel room to
try and accommodate your needs: Winarsky said, “were you to arrive at an
airport to discover a cancelled flight, for example, Siri would already be searching for
an alternate route home by the time you pulled your phone from your pocket—and if none
was available, would have a hotel room ready to book. It would have a smaller remit, but
it would learn it flawlessly, and then gradually extend to related areas. Apple launched Siri
as an assistant that can help you in all areas of your life, a bigger challenge that will
inevitably take longer to perfect.” Today, Siri is something that goes beyond
travel and entertainment, and it’s easy to say that the development process that Winarsky
had originally envisioned (to make Siri work perfectly in a couple of areas first, and
then expand from there) is not something Apple is really following. Siri tries to do a lot
of things, some of those things it can do well enough, and others not so much. Winarsky
says that Apple’s efforts are exceptionally hard as the company has to deal with a lot
of customers out in the real world, but adds that Apple may be working for a “level of
perfection they can’t get”. But I should mention that based on its latest
tests, Siri was capable of recognizing 95% of a users speech, putting it on par with
Amazon Alexa and Microsoft Cortana. The issues arise when considering how Siri responds to
our inquiries. Sometimes it doesn’t give us quite the information we were asking for,
and this is the area where Siri’s shortcomings are revealed. Greg Joswiak, Apple’s Vice President of
iPod, iPhone and iOS Product Marketing said “From the beginning, Apple wanted Siri to
be a get-stuff-done machine. It drives me crazy that people compare virtual assistants
by asking trivia questions, which always makes Siri look bad. We didn’t engineer this thing
to be Trivial Pursuit!” So, not like Trivial Pursuit, and more like
a digital personal assistant meant to help users get something done. Which, all things
considered, Siri does accomplish fairly reliably. So how often do you use Siri? Some friends
of mine never use it while others push its capabilities to the limit. I typically only
use Siri for making calls, sending quick texts, and setting timers. Let me know how Siri has
been working for you and if you enjoyed the video, don’t forget to leave a like. Thanks
for watching, and I’ll see you next time.

Comments 100

  • 3:36 Latvians Use Siri!

  • I just call Siri a dumb bitch when im bored

  • I would use Siri more, but I live in the Czech Republic and a) it's not comfortable to always switch to English once I want something from Siri, because it doesn't speak Czech (Google Now does), b) it doesn't know much local stuff to be honest. Maybe it's good in the US, but not so useful here. Again, Google is much better unfortunately.

  • Who else asked Siri to marry yourself

  • You forgot Alexa with Amazon

  • What Bixby???😣She it assistant too😃

  • Just buy a amazon echo like who even uses Siri

  • I disabled Siri within 20 mins of getting an iPhone… Same for svoice, Google assistant or any other voice service.

    I just have no interest in using them and don't get what the big deal is.. speech to text is cool tho and I use it every now and then

  • Siri’s still shit, change my mind.

  • i like cortana more than google assistant and siri

  • Although she’s dumb we all love her

  • You cannot use siri on Samsung phones, this means I don't get a choice

  • Football or soccer?

  • I love SIRI it's the best assistant I ever had. And I USED IT ALL THE TIME.

  • I never used siri in my iphone

  • Good video thank you for information.

  • ouch. siri fell far behind. might as well not even have it. do apple users even use it? cuz everywhere I go and from what I've observed, people don't even ask it anything. They're using Google Assistant mostly

  • Siri. Show me some pictures of gun-. Oh crap wrong place

  • I agree siri needs a update but she’s or in my case he’s amazing

  • The thumbnail is misleading and incorrect. The first image of Siri does not exist, the second image of Siri is actually correct though, the third image was released 2016 not 2013, and the fourth was released 2017 not 2016. You also left out iOS 7's Siri image, the only ones that are displayed are iOS 5, iOS 6, iOS 10, iOS 11, and iOS 12.

  • If you do not get this joke there is something SIRIUSly RON with you

  • Rarely & Fairly

  • 16years of nondevelopement

  • Besides bullshitting around when I’m bored i really only use Siri to set an alarm before bed cause I find it easier than opening the clock app. Great vid!

  • S.I.R.I spelled backwards is iris and iris is part of an eye or well, L u m m i n a t i !

  • Siri, play Despacito

  • Nice put together video. I really enjoyed it.

  • So thankfully it did not become Bonzi buddy mobile

  • I forgot Siri was a thing

  • 1:31 Wth why remove small window Siri

  • Igh

  • Dont use siri well I dont have it and I'm happy not to Samsung is better on my s10 and Bixby is great

  • I used Siri religiously on my iPhone 4s, and my usage declined tremendously I'm not sure why. It might have been when it was offline and unavailable when I wanted to use it to set reminders or do things that didn't need a server connection. I use it for music and simple tasks when I dont want to have to pay attention to my phone

  • What about bixby

  • I used an android for years and switched to IPhone 8 Plus when it came out and I could not believe how stupid Siri was!! I was so used to saying something to my google assistant and it being done in seconds or even just asking it to tell me a joke or play a game when I was bored but when I ask Siri to do even the simplest thing he just says “i don’t understand” or “I’m unable to do that” or whatever. Apple REALLY needs to step up their game with Siri.

  • But Siri can’t compete with my little Amazon Echo Dots in each room. And I can say “Computer: lights on 30%” anywhere in my house. I HATE the “Hey Siri” limitation, plus I can’t have Siri in every room as with Echo.

  • I say "Hey Siri" to Google Assistant

  • The feature no one uses mature or at all and is a shitty gimmick that don't work. Political correct so swearing at it, it won't give you a smart response back. It only knows the date and weather. It should be destroyed. Also HEY SIRI was introduced in iOS 5 on the original launch, not iOS 10.

  • That’s why I love apple,they respect your privacy,I use Siri very day

  • S voice was literally the worst thing ever I literally couldn’t do anything without it going off

  • This is so sad.

    Hey Siri, play Despacito!

  • So… Siri started sucking because they didn't want to increase the amount of invasive data collection?

    This video's got to be biased. That's a good thing, not bad. And siri works well.

  • If I said sorry to Siri she said it’s ok

  • Siri impressed the audience but the audience looked bored. Apple is not bad at making presentations that are interesting.

  • I love the 2016 Siri logo

  • I use Siri everyday to call, text or play music when I’m doing something else

  • "Why do you suck"

  • You should have mentioned Voice Control in iPhone 3GS before Siri

  • Great video! SUBBED.

  • Big kudos for Apple for not selling all of their customers' data and keeping them private.

  • i only use siri for calculations lol

  • S voice was fuccin retarded 😂

  • Siri: Hello

  • I liked the 2013 Siri logo best.

  • I use Siri a lot

  • Can you explain why iPhone sucks

  • Nobody:
    Literally nobody:
    Not even Justin Bieber:
    Siri: i’M nOt SuRe I uNdErStAnD

  • Apple CarPlay Siri
    Me: Hey, Siri, play Magic by Mr Jukes on Spotify.
    Siri: Sorry, you don't have that song on your phone.
    (Ignores that I said 'on Spotify' because Siri music controls only work with the Apple Music app)
    I'll wait for an update if they fix it.

  • The only two usages of Siri for me is to disable and enable assistivetouch or low power mode and to render sentences for my french language study

  • I use siri just to mess with her and hear her funny responses

  • I use Siri all of the time and it works fine for me and I love the syncing feature

  • You didn’t say that Siri can open apps, because I can do it

  • I like the 2011 logo better

  • Alexa is the best assistant

  • I use Siri every day for making calls, sending texts, setting alarms, and sometimes changing settings, and listening to music. It works really well. I would say better than Alexa. I only use it for accomplishing tasks, not for answering trivia questions or anything like that though.

  • Haben Sie anderen Browser………Anwenden…….1.2.3.

  • The 2016 Mac is fake because my 2010 iMac has it

  • And my dad's 2015 MacBook Pro and my 2015 MacBook air

  • Me: ask the the time for siri

    Siri: 9:41

    Me: THATS IT!!!!!!!!

  • Anyone 2019

  • Okay but SVoice was shit

  • I use Siri…

    …to launch the Google Assistant app.

  • If Siri had a button that, if I pushed it, it’d send the question to Apple for consideration, I’d appreciate that.
    For example, just in the last few days I’ve asked Siri which year certain apple products were released, and it simply said “everything you need to know about apple products is on our website”, and getting the runtime of a film was something of a pain, with me needing to rephrase the question.
    Neither Google Assistant or Siri is superior to where Cortana was a good few years ago. Apple isn’t the only dev that’s stagnated.

  • Cortana on xbox is horrible

  • My family and I have been apple users our whole life. It’s simple, it’s easy, it’s amazing! Sure, they have made mistakes. But, they are amazing. Simple design, and it’s easy to use. It’s my dream to work there.

  • What I’ve noticed when switching back to Apple after several years with android and a few of them with Google Assistant is this:

    I was often annoyed that Google Assistant, as much as I like it, failed to understand what I wanted when I was gonna send someone a WhatsApp message while navigation was on. You know, while I am driving I don’t want to even hold my phone.
    Since I’ve heard how bad Siri was supposed to be in comparison I did not expect it to work so flawlessly when I did the same thing on my new iPhone.
    And also the way Siri uses context is much better.
    Like when I asked Google Assistant what’s the weather gonna be like today and my next question is “how about tomorrow”, it won’t know what I’m talking about.

  • That's why I trust Apple and only Apple when it comes to privacy. I don't need overly smart AI assistant that spying on me 24/7, it's not like I'm an idiot who couldn't do shit without it. But I have much concern about things I can't or hardly can control, that's the leaking of private information.

  • I use it to find out a song when I am listening to the radio or at the bar and then I take screen shot to save the information even though it goes to iTunes. Yeah, SIRI is not a huge part of why I prefer iPhone. It’s supposed to be a PA and not your friend and I think that is why it lacks personality as well as all of the other criticisms of its capabilities. It’s neat but I am not very impressed since I like doing a lot of things myself.

  • 3:56 it's like Bill Gates

  • I genuinely don’t get it. I use Siri multiple times a day every day and very rarely does it disappoint me. I don’t personally own an Alexa device but I lived in my friends house for a few months that had an echo and it was honestly pretty useless. I never see him use it. The few times I tried experimenting with it I could almost never get it to accomplish what i was aiming for. The few times I’ve used cortana it literally did nothing I asked of it and it took extremely long to think about it before telling me it had no clue what the fuck I was talking about. Siri just works. It’s makes the calls I wanna make, it opens the right area in settings I’m trying to get to, it recognizes my voice flawlessly when I send a text via Siri in my car, it opens up my garage, it turns on my lights, it sets my alarms.

    Literally where the fuck are the drawbacks? I don’t get it.

    I used to work with a guy that was a typical anti apple hipster douche canoe and I’ll be sitting there at work, and I here him in the background yelling “OK GOOGLE” 5 to six times before it turned on, then he’d tell it something, then google wouldn’t understand what he was asking of it!!! Almost every time!!!!

    I feel like I’m taking crazy pills, honestly. What the fuck is so wrong and awful and broken about Siri?!?!

  • Reminders, calendar events, alarms, timers, starting music, texting people quickly and quick math are very fast and easy with Siri on iOS 13. For certain things the response is almost instantaneous. Google assistant is good at those things too but I find Siri to be more reliable at doing it faster than I could’ve done on my own

  • I’m watching this on my iPhone

  • Jexi is much smarter than every other voice assistant.

  • I got to the bottom of the comment list

  • I like how everybody's playing smart here. Every company sells ur data. If it's not Siri it's other Apple apps. Apple is saving ur preferences across every device. To a cloud. Which the data on it they can access. Just an example.

  • Siri really sucks today. It used to be so cool and the design was waaay cooler.. and they most certainly don't care about privacy.

  • Anyone know what song Apple Explained uses? It’s a good song

  • Who here still has the 4S?

  • i like siri

  • I use Siri all day every day; setting timers, sending texts, getting me directions, etc… Alexa is more entertaining but Siri actually helps me accomplish tasks

  • I click on video expecting a good documentary on Siri but ended up seeing Why your husband doesn’t want to you know what 3:39

  • Ставьте лайки чтоб амереканцы думали что я написал что-то умноё

  • I think Siri will get more use once Apple builds a low cost speaker like the Echo.
    I don’t use Siri much but I use Alexa all of the time because I am more comfortable using voice commands at home then on the go. Alexas biggest weakness and one that I think Apple can exploit is that it is not as familiar with my personal life as my iPhone is.
    The digital assistant is in its early days so Apple has time to catch up I think.

  • Siri is faking rober

  • Didn’t Siri release with the first phone????

  • google assisstant is the best

  • I love Siri and I use it all the time.

  • Siri is dumb

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