Google Search Algorithms: Why they are important for your business and why you should care

What is the fuss about Google algorithms
and why should we really care? stick around cause I’m going to cover it this week, what google Search algorithm is and this because it’s actually really quite important for your business, or for your
brand, or your personal brand or if you’re in marketing or if you just want know stick around. Hey I’m Caria Watt and I’m a digital strategist with nearly 20
years experience in the corporate government and entertainment industries
and I’ve worked in communications and marketing, so I pretty much know a lot of
this stuff. Now Google search engine is a powerful tool but the Internet is a
really big place it’s sometimes hard to find what you’re looking for now every
time you search there are thousands sometimes millions of web pages of
helpful information now Google figures out which results to
show you but did you know the journey begins long before you even type a word?
Google organises information about web pages in our search index now the index
is like a library except it it contains more info than all the libraries put
together in the world, and a Google uses a software known as web crawlers to
discover web pages now these crawlers look at the web pages and follow links
on those pages and they go from link to link to bring data back to the web
pages and back to Google’s servers so it’s like a collection tool. In a
fraction of a second Google search algorithms sort through hundreds of
billions of web pages in the search index to find the most relevant useful
results for what you’re looking for. They narrow down what you’re looking for withspecialised searches so you can browse through different categories and
these categories could be images, maps, news articles, or video footage and products or services that you can purchase online, content in books,
videos and educational papers. For example if you search for the term Caria Watt in the news category you’ll find results that you know show news on the
articles that I’ve written but when you search Caria Watt in google
normal search you’ll find my website and images. Now like all search engines
Google uses a special algorithm to determine its search results called ‘PageRank’ which assigns each web page a relevancy score. Now a web page PageRank depends on a few factors. Number one – the frequency and location of key words
within that webpage. If the keyword appears only once within the body of a
page it might receive a low score for that keyword. Number two – how long the
webpage has existed. People create new web pages every day and not all of them
stick around long enough. Google places more value and emphasis on pages with an established history; And number three the number of other web pages that link to that page in question Google looks at how many web pages link to a particular
website to determine its relevance. Now out of these three factors which point do you think is the most important? That’s right number three, because Google looks at links to a web page as a vote. And it’s not easy to cheat the system. Now the best way to make sure your web page ranks high on Google search results
is to provide great content, so that other sites will link to your page. The
more links your page gets, the higher it’s PageRank score will be. If you attract
the attention of sites with a high PageRank score, your score will grow
even faster. Now while Google shares some facts about its algorithm, the specifics
are a company secret! This makes sure that Google remains competitive with
other search engines, and reduces the chance of someone finding out how to
abuse the system – it’s pretty clever right? But its primary purpose is pretty
clear – to help you find what you want on the Internet quickly. Now if you want to learn more about Google algorithms and how you can boost your social media online join the waitlist for my Social Media Playbook you can find the link in my bio or below this video. Please remember to like and share this with a friend who could use a helping hand with their business why because Caria cares about women helping women and men ,who could use that helping hand. Now please give this a thumbs up and let me know in the comments below your one takeaway from this from this week also reach out with any questions you might
have. Until next time – peace!

Comments 2

  • Reach out with any questions you may have and let me know what type of business or brand you have in the comments below.

  • And I have also liked my video to help spread the word on Google. I hope you like it too. If not let me know why here. All comments are most welcome

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