Google Analytics hidden features (2018)


Hi Friends,
This video is all about the Google Analytics and its hidden features. Most of the website owners are using Google
Analytics to check the stats of their website traffic but none of them are using to its
full potential. Google Analytics has A TON of potentially
useful hidden features and reports. It can be a great help in understanding and
improving your website performance. Leveraging the best Google Analytics features
will get you ahead of your competitors. Let’s take a look at these tools to help
you in your data analysis and decision making. Please click on the like and subscribe button
and leave your comments below. I will be right back….stay tuned. 1.Quick Search Get access to your desired report page by using search box which is located at the top-left
of the page. Apart from that, each report having separate
search area, which is located in the top right of the table. You can ramp up your searching by pressed
“advanced” which gives you multiple more options. Plot Rows The Plot Rows option is used to quickly visualize time series data for selected dimensions,
without filtering or exporting to a data visualization tool. You can find it, at the top of the traditional
tables features within most audience, acquisition, and behaviour reports. Secondary Dimensions Use Secondary Dimensions to filter your reports with two dimensions instead of one. Secondary dimensions are an added layer to
the primary dimension. Think of these as a way to ask one more question
of the data. Navigation Summary Track percentage of pages where visitor first viewed, where they clicked before and after
their current page and many more. Go to Behaviour>Site Content>All Pages. You can then click “Navigation Summary”
above the Graph In-Page Analytics To see what links people clicked on, you need to install this chrome extension “Page Analytics
(by Google)” . You have to install this separately because it is not there in the
newer version. In your Google Analytics code you need to
add the following script: ga(‘require’, ‘linkid’); before ga(‘send’,
‘pageview’); If you’re using Google Tag Manager you need
to change “Enable Enhanced Link Attribution” and set it to “True” under the “Advanced
Settings” of your Universal Analytics tag After that, there is a setting in the admin
section of Google Analytics that needs to be turned on. Go to “Property Settings” and then select
“Use enhanced link attribution”. Goal drop offs Visit Conversions>Goals>Funnel Visualisation report. You can choose which goal you want to view
more from the dropdown at the top. To see this, you need to create a goal funnel
within the goal itself. Pre-conversion path Before someone decides to make a purchase or to get in touch, what pages were they on? You can navigate to the Conversion>Goals
>Reverse Goal Path report. Like the Funnel Visualisation report you can
choose which goal you’d like to see from the report. Compare different user types You can create different segments for different user types (e.g. Desktop vs Tablet vs Mobile
user or Converters vs Non-Converters) and compare them across reports. Website history tracking Keeping track of changes to your website are very useful, especially if you share data
with other Google Analytics users. Use annotations to mark changes such as:
• Website migration • Adding goals
• New paid campaigns running and many more… To add an annotation, click the little arrow
underneath the graph. This opens a dropdown where you can write
your comment. You can change the date to better reflect
the change history. Pie Chart or Bar Chart If you want to see data in a proportional manner, some reports have display option icons
between the graph and the table. Google Analytics is a wonderful tool you can use on your website. These hidden features will help you quickly
find the important data you need. Other features like advanced segments, custom
reports, attribution models etc. are, of course, very useful in today’s times. Supplementing your analysis with these hidden
gems will enhance your reports and presentation of your data. If you like this video, please click on the
like and Subscribe button and leave your comments bellow. I will come up with more tips and tricks for
your website frequently.

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