Analytics – History Graphs

Hi and welcome to Fanpage Karma. In this video we will show you how to create
History Graphs to visualize the development of social media profiles. To create a graph click on a profile in your dashboard or find a profile through typing in the page id into the search. Let’s take Starbucks’ Facebook Page as an example and find out how their fan numbers developed over the course of 2017. So first go to the time settings and choose the time period. Now choose any Facebook metric. We leave it at “Fan Numbers”. You can see that Starbucks gained about 700 k fans in 2017. Let’s check out if that was also the case the year before. Choose “Second period of time” and set it to Jan – Dec 2016. You can see that the page gained about 400 k fans in 2016, which is slightly less of an increase. Now, you also have the possibility to compare two different KPIs in one Graph: let’s check out if the growing fan numbers are going along with an increase in reactions of the community.
Choose “Second Index” and then pick “Number of Reactions”. Like this the graph looks a bit confusing because the daily values are shown but you can change that easily by changing to weekly or monthly values. As we picked a time period of a whole year it makes sense to pick monthly values. Now you can see clearly in which months the Starbucks community reacted most to posts and that at these times the Fan-Graph is also getting steeper. You could say that a growing number of fans led to more reactions. Or is it the other way around, that an increase in reactions to the posts of Starbucks created more reach and therefore more users hit the like-button. To have a closer look you can click on any point on a graph to show the posts that were posted at that time. If you want you can show the daily, weekly or monthly values of either one or both KPIs by clicking “show values” and choose from different options to display the graph, for example columns. You can also decide what the lines should look like. Now let’s compare different profiles to each other. To do so choose a dashboard that contains
the profiles you want to have a look at and click on “History”. Here on the little wheel you can pick which
pages should be visible in the graph. Let’s check which soccer club posted more last month, FC Bayern München or Borussia Dortmund. To see more clearly which of the two posted more click on “accumulated”. This way the values of the seperate days get added up
and you can see that Borussia Dortmund published more than twice as many posts as
Bayern München. Now let’s add another metric and find out how the engagement of the profiles differs. Click on “second index” and choose “engagement” and “accumulated”. The Graph shows that FCBayern had a much
better engagement last month. So you can say that more posts do not automatically lead to more interaction of the
fans. Click here to download your graph or export it to excel or powerpoint. In this way you can create graphs for all public profiles, and your own profiles, of Facebook, Instagram, Twitter, YouTube, Pinterest, Google+ and LinkedIn. See what you can find out! Enjoy!

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