AdButler – Navigating the Assignment Page


Hey everyone, Liam from AdButler here. Today we’re going to go over the assignment
page, where some of our most powerful features are. Before I get any further, if you’re looking
for information on something specific you can find time stamps in our description below. They’ll take you to targeting, they’ll take
you to the pacing section, if that’s what you’re looking for. Moving on. The assignment page is where we set the properties
of a banner or campaign and how we want AdButler to serve it. It’s where you find things like targeting,
priority, weighting, and a whole bunch of other features. To get to the assignment page you need to
assign a campaign or banner to a zone. So, I’ll go to my campaign AdButer Campaign
and click Assign to Zone. Now we have a list of all compatible zones
on the screen. A zone is compatible if it’s the same type
and size as the campaign you’re within. I’m going to hit this check mark here, which
will take me to the assignment page for this zone. Now keep in mind, all the settings I’m about
to go over are unique to this campaign/zone relationship so any changes I make aren’t
going to affect the other zones or campaigns that might be related to these two. Now, the assignment page is broken down into
a bunch of different sections, and I’m going to be going over them one by one. Each section allows you to do some pretty
different things, and although I’m going to spend time on each, I usually find it makes
more sense if you mess around with it yourself, so maybe follow along with me while I do it. Okay, so, to start we have Expiration and
Pacing. This is where we can limit our banner or campaign
to a specific date range or quota. So, if this campaign was to run for a month,
say the month of July, I put the starting date as July 1st and the end date as July
31st under the date range. Now, if we’re outside of the date range, say
it’s still June, it’s August, it’s December, whatever, the banner or campaign won’t serve. However, if we are within July, the campaign
or banner will serve. Similarly, if I enter in a quota of impressions
or clicks, say 10 000 impressions, once this quota gets hit the banner or campaign will
stop serving. So, if we’re at 9 999 impressions, the banner
will serve one more time, and then it’s going to stop serving because it hit that quota
of 10 000 impressions. I can also set a quota and date range at the
same time, which means the banner or campaign will stop serving once either it’s outside
the date range or the quota is hit. If you’re doing something like this, we actually
have a really handy feature called smooth delivery. Smooth delivery sets a per second partial
quota based on the date range and full quota, spreading it out so that all the impressions
or clicks aren’t used up on one day. If the quota is really important, and you’re
using smooth delivery, you can also change the under delivery option to continue serving
past the date range if the quota isn’t met. So, if I were a blog and I sold a spot for
a month and guaranteed 30 000 impressions, I can turn on smooth delivery and let AdButler
know I need this banner served, and if it hits its impression numbers, great, and if
it doesn’t, to keep serving it past the month. Okay, so that’s Expiration and Pacing. Moving on we have priority and weighting. Which are used to determine the chance of
a banner or campaign serving. Priority is a tiered system where AdButler
will always serve something in a higher tier if it can. If most of a zone’s campaigns are tier 4,
standard, and one campaign is tier 5, sponsorship, the sponsorship campaign will always serve
unless something tells it not to. Now that can be unique delivery, it can be
a date quota, it can be a bunch of different things, but if everything else is equal, the
sponsorship tier will always serve over the standard tier. This is great if you have house banners, so
you only want to serve them if the rest of your advertising industry is used up. You can set it as the lowest tier and then
it will only serve when other things can’t serve. Weighting is the chance the banner will be
served, all things being equal. Basically we take the weight of the campaign
and divide it into the total weight of the zone to get the percentage chance of the campaign
being served. For example, if you have one zone with ten
banners in it, and each banner has a weight of one, 1 divide by 10 is 10% so each banner
has a 10% chance of being served. If we had nine banners in a zone, all weighted
1 except for a final banner weighted 2, the total weight would still be 10, and the banner
weighted 2 would serve at 20% while the others would still have a 10% chance of being served,
because 2 into 10 is 20%. Weighting is kind of complicated, but once
you wrap your head around it it makes sense and you can use it to give a banner a bit
of a bump if it needs it. Moving on, from priority and weighting, we
get to our financial section. Here we can set the metrics for AdButler’s
reports and statistics. Although on the assignment page, these settings
don’t affect how the banner is served. They’re only for record keeping and populating
your reports. With AdButler, you can set both rate based
and fixed metrics. Rate based sums up the worth of every 1000
impressions, or every click, or every conversion, and displays it for you at the rates that
you set. So, if you set for $2.00 per CPM, for every
1000 impressions you get it’ll record $2.00, for every 500 it’ll record a dollar, etc. Or, if you sell your banner or you’re buying
a banner placement at a fixed rate, you can just enter it in under the fixed rate option. Here you can put it $1000.00 and now it will
just record this campaign as being worth $1000.00 in your statistics. We can also enable publisher payout. This would allow a publisher account to see
the financial statistics for a zone when they log in. You can change the rate as well, so if you’re
doing profit sharing or something else, you can change how much the publisher sees, whether
it’s 50%, 70%, or whatever. Next is activity limits, which are more granular
and meant for specific scenarios. By dropping a cookie into someone’s browser,
we can limit them to 3 views a day or every 2 days, or whatever you want, by using our
per user rate limit. This is really handy if you want to make your
stock rotate if a user is loading the same zone over and over, say you’re a news website
or your ad is going to be on a news website. You can also, here, as a whole, limit the
campaign or banner to a certain number of impressions or clicks a day. I like to think of it as a sort of manual
smooth delivery, that’s handy when hitting quotas to make sure, once again, it’s
not all being used up in one day. Finally, at the bottom here, we have our most
powerful feature, targeting. Now, I’m going to devote an entire video to
targeting, but to quickly go over it, we have prebuilt platform and geographic targeting
to start. You create a target, whether it’s a city or
a country or a specific computer type, and then select it from the dropdown here. Then, on top of that, we have keyword targeting. This is really flexible, and like I said,
we’re going to go over it more in depth later. You can set it to target a specific keyword,
set it to look in the URL for that keyword, set it to only appear on certain days of the
week, or even pass it information from your CRM to target certain users, if you have that
information. You can also set it to be preferred or required,
meaning if the keywords hit, if it’s preferred, it’ll give the campaign or banner a higher
chance of being served. Or, if it’s required, the keyword must hit
for the banner or campaign to be served. If it’s not hit, it’s not going to appear
on the page at all. And there you go! A quick overview of AdButler’s assignment
page, and how to control your banner or campaign. When looking at your zone, you can always
see these settings listed under a campaign or banner. You can also always go in and change them
around if you want. If a partner only wants their banner to, say,
show up during a certain month, you can use the date range, if they only want it to show
up on pages that are advertising or talking about the same thing they’re trying to sell,
say a hairdryer, you can use targeting for that. Or, if you want to make sure this banner only
gets seen a couple times a day, you can do that on the assignment page as well. So, that’s the video, guys, as always feel
free to leave a comment with any questions or email us to get in touch. Or, if you haven’t already, head on over to
our website and sign up for our 30-day money back trial and start getting your hands dirty. Also! If you are looking for videos on anything
specific, leave a comment or email us your suggestion. We’re always looking for more video ideas,
and we love to hear from our audience. Once again this was Liam from AdButler, guys,
have a good day, and thanks for watching.

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