📱 Examining the Optimization of Other Apps in Google Play

Hi! This is the Daily Overpass! My name is
Eric and I make apps! Now today, let’s look at some of the ways you can examine
the optimization of other apps on Google Play. Alright, so a couple of weeks ago, I was
having a conversation with somebody about ASO. When we’re talking about the
the main tenants of ASO, you know, the title, the description,
the keyword research, all that kind of stuff. And he came back to me
and asked about some of the apps that we’re ranking really well on Google Play
and said, “Hey, how come this app over here is doing really well for these keywords?
But the keyword isn’t in the title or in the description that much or is it
in the title but it’s not that much in the description. And there’s other apps
with the same title in the same description, so I thought, “Well,
let’s look at it because there’s so many factors that you can’t see immediately.”
And it turned out that this application had like tens of
thousands of reviews. It was like it has obviously millions of
downloads so it was doing really well. I didn’t even look to see how
many backlinks were going to the Google Play page. There’s so many different
factors at play. All you had to do was point out a few of them to see why they
were doing really well as opposed to the other ones you could compare them that
way. Now, it’s not an exact science because we don’t understand exactly how
the search algorithm works. But we know some of the things that are important
because Google tells us that they’re important. Like having a lot of backlinks
that go to your page with those keywords in them, having that – having it in
your title. Having reviews is perfect because you gotta think about
how Google Play works, like they want that when you’re searching for something.
They want to give you the best thing possible, that way you continue to use it
so they’re gonna base that based on the reviews. So, if I’m going for a
keyword, let’s say I’m gona go for the keyword “spy”, which I do, and I released a new
app and there’s another one out there that’s got a hundred thousand
reviews positive or negative, then my new one, just because I put “spy” in the
title is not necessarily going to work. So, in another tool that I use, is
the Wayback Machine to look at because that taught – that keyword might
not be in the title anymore. So, let me show you something here that I know I’ve
mentioned this before, but one of the tools that I use and when I when I use
the research in this one is – ah, is the Wayback Machine, which you probably know
about if, you want to look at web – what web pages look back – look like way back
in the day. So, first, let me show – have a look at my screen over here. Let’s take a
look at Google Play. I’m gonna do the thing I do, I’ve done
this in so many videos I do, but I’m gonna type in m search term here,
which is spy, and I used to come in first. Ear Agent is my app here. I used to come
in first all the time and now, this other ones come up first. But, you know,
at first, that was bothering me a little bit, but I don’t have spy in the
title anymore. It used to be called Ear Spy, then I changed it to Ear Agent, so
the other one that has spy in the title, it’s got a lot of downloads, all that
kinda stuff. So, fair play to it. But if I show you over on AppAnnie under the ASO
section in the US, I still got the top slot there. Yeah, I’m not
too worried yet, but eventually, it’s gonna – eventually someone’s gonna knock
me off the top spot for that keyword. So, anyway, if you have a look at my
description here, you see we’ve removed spy from the title last year. It
was – it’s been over a year now and we’ve removed it from everywhere,
it’s still in the screenshots, but that’s not being indexed, so… And we only
have the word spy once here in the description. So, we removed it from
everywhere else but it’s still ranking really well. Now, the reason for
this is because we have a whole lot of reviews. We have 40,000 reviews nearly
41,000 reviews. They’re not all positive, but a lot of them mentioned the word spy.
We also have links all over the place that are pointing toward that,
you know, links going to Ear Spy from – that we’ve put out there, that other people who reviewed the application have put out there, and they
all have the word spying and all those links are coming in to Google Play there
too. So, that’s helping a lot. There’s lots of different factors at
play here. Now, if you’re not sure – if I show you like, if you’re trying to look
at an application and try to come up with theories as to why they’re doing so
well, one of the tools that I use a lot is the Wayback Machine because things
could have changed in the title. Like I said, mine used to have the word spy in
the title and it doesn’t anymore. It’s still ranking for the word spy. So, if you
were just coming across it now and you didn’t know that you might be thinking
what what’s going on here, why is he – why is that working, if
I just – so I just take the – copy the URL here and go to the Wayback Machine which is archive.org slash web (archive.org/web) and I paste it in my history, and those of
you, guys, who know what this – how this works and everything will not be too
surprised, but you see, you know, the first occurrence of this was back in 2013. It
was released in 2012, but the first one we have here is 2013. I’ll go and the
first snapshot we have of it is June. There we go and so, you should be able to
see like my very pathetic, first description and an install here. So, we’ve
got the old-style Google Play. We’ve got my thing up here at the top and we’ve
got my screen shot. We’ve got my description and I think back then, I was
asking people to leave – I think, I was asking peple to – I
may been asking people to click on ads, which open – which I quickly found out I
wasn’t allowed to do so I removed that. You see my
screen shots here, let me just – this is something we need to talk about more
because this is another big thing that a lot of people aren’t doing. They’re
putting, including screenshots that are just on their app. So, here you see, back
in the early days that have three screenshots, one was Ear Spy on
or Ear Spy off/Ear Spy on and the save as dialog that pops up. Alright, not not too many ratings but it was what it was. So you know, if
you go back here, you’ll see the word spy all over the place. You’ll see these
terrible screenshots and of course, you know, our downloads really picked up. We
started optimizing things a lot better. Start to put the backlinks out there
that was really big, but that’s such a difficult one to
measure. Like you just, you know, I find it difficult to measure. And make
the nice video up here and if somebody hits on this page, we want them
to see exactly what the app does. Not you know – one of the things that I found
early on was that nobody reads the descriptions, but they look at the
screenshots and if they can’t figure out from the screenshots what the thing does,
then they probably would just move on And you could tell that from your
analytics on Google Play. You can see if you have a lot of people visiting the
page, but not a lot of download, you can say you have to work on your screenshots
and all that kind of stuff. Then in screenshots, they’re part of the ASO.
They’re part of the whole thing, the methodologies that somebody
have, but they’re not – they’re not the early part. So, the first bit is being
found in search. People actually learning about
you’re out, but once they do and they get to this page, you know, and they don’t
download, there’s something wrong with the page. You have to go through and think
what’s not enticing about that. And one of the things that we did on all of
ours was having a annotated screenshot. So, not just the screen shots of the app
itself, but actually what it does and some – some nice big bold claims
and all that kind of stuff. Anyway, so if you’re trying to reverse engineer
another application and see how they’re being so successful. Again, there’s
things there that you might not even be able to see. There’s some things you
could you pick out by the – they could have been mentioned by – led by
a major blogger, like you know – with Flappy Birds, it was the fact that
PewDiePie played it and everybody ran to it. There’s nothing to do with ASO
or anything. It happened that it became huge. Or it could be, it could be –
that could have been in the news, it could have been related to something
topical at the time, and it got that momentum to get started. Or they could
have just been spending a lot on ads for it. So, anyway, I hope it helps a little bit. Do you
have any other tools that you, guys, use? If you try to reverse engineer this kind
of stuff, I’d be really interested to know. Anyway, that’s it for today.
I’ll talk to you, guys, tomorrow.

Comments 5

  • How about the monetization of your app?.

  • Good video with some solid tips. Keep up the good work friend!

  • Hey Eric , active users are also important . I know that you got more than 5 million downloads on ear agent but what about uninstalls .when peoples uninstall your app it affects a lot on revenue .so how many daily active users use your app ?

  • The Funny thing that some users liked the app, But they rate 1 star .
    maybe they think 1 means number one or something.

  • I have 2 questions:
    1- What are some of the websites that you use for backlinks to your app page?
    2- Do you make your own app video? you know the one that explains what the app does? if not can you recommand me your guy? or tell me where you found him

    Great video and awsome advice, Thank you for everything.

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